Boots announces new addition to stores and online – but you must be quick

The Ordinary, known for its minimal packaging, will be sold in selected Boots stores around the UK.

From July 31, the beauty line can be bought in stores and online for affordable prices.

Only eight cities in the UK will sell the products in store, ranging from Hull to Bromley.

Shoppers can still get their hands on items from The Ordinary range online if they don’t live near a store.

“The Ordinary bring brilliant, high-performance and efficacious products to Boots”

Joanna Rogers

The company, which sells a wide range of beauty products, is known for its pared back ingredients and affordable prices.

Announcing the launch, Joanna Rogers, commercial director and VIP of beauty and gifting at Boots UK, said: “The Ordinary bring brilliant, high-performance and efficacious products to Boots.

“With highly effective ingredients, the brand will make it easier for our customers to curate a skincare wardrobe at great affordable prices too.”

Meanwhile, this comes after Boots launched Rihanna’s Fenty range earlier this year.

The make-up brand created by the singer was launched in 2017 where it began being sold in Sephora.

Customers love the brand because it’s known for its broad inclusivity and expansive shade range.

Rihanna tweeted at the time: “@FentyBeauty is officially taking over the UK! I’m here to announce our brand new partnership with @BootsUK!!”

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