Lush, Your Favorite Bath Bomb Go-To, Is Launching a Line of Solid Foundations in 40 Shades
Lush — your favorite go-to beauty store for dreamy, colorful bath bombs, bubble bars, shower jellies, and more — just announced they’re launching a 40-shade foundation line (joining companies like Fenty and Flesh Beauty) to accompany the already-existing makeup products they offer, like mascara, eyeliner, skin tint, and highlighter.
#MakeupNews ?L?K who else is focusing on skin… @lushcosmetics is coming out with 40 shades of solid, naked #FOUNDATION !!!!! ????????????? Buildable, medium coverage. Made with luxurious oils and waxes to give your skin that dewy post-facial glow. In warm, cool and neutral undertones . #ComingSoon *looks like it will launch this Friday, we will keep u updated . What are your thoughts? ?????????? XO #TRENDMOOD #lush #lushcosmetics #lushmakeup pic: @whatlexysaid @rowenabird THANK U for this AMAZING! update: @brightlush ? . . . #makeupoftheday #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction #makeupdolls #onpoint #onfleek
Here’s everything you need to know: According to the brand’s website, the solid egg-shaped foundations, called Slap Sticks, will come in warm, neutral, and cool tones in shades and are set to launch on June 29. The buildable formula’s ingredients contain 45 percent coconut oil and a blend of candelilla, sunflower, and Turkish rose waxes that all promise to help the product blend into your skin flawlessly. They’ll also be dipped in a peelable, black wax bottom to make it easier to grip the foundation — whether you’re applying it with a brush, your fingers, or directly onto your skin. And, in true Lush form, they’ll be packaged in a recyclable cardboard box that you can close back up when you’re done to keep any nasties — re: dirt, lint, bacteria, etc. — out. “Making foundation, a staple in many people’s daily routine, solid, is a major leap forward to reducing plastic packaging without compromising on quality or effect,” Rowena Bird, Lush Co-founder and product inventor, explained on the company’s site, regarding the packaging decision.
That said, there are two MAJOR catches: The Cut reports that because the products are part of a Lush Labs project, which means the brand is testing the formula, they’ll only be available for one month. That, and the foundation will only be available online in 18 countries — exclusively through #LushLabs — North America not being one of them.
A Lush representative confirmed to Cosmopolitan.com that “we will no longer be able to launch #LushLabs in North America on June 29th, due to delays with product fulfillment.” Here’s hoping the products will make it stateside eventually, so you can try them IRL, but if you happen to be in one of those 18 countries, the U.K. included, or traveling outside the country soon, it’s great news!
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