Here’s What You Need To Know About Giuliana Rancic’s Fashion Line
The ever-entrepreneurial Giuliana Rancic has recently launched a clothing line of her own following years of reporting from the front lines of fashion on the red carpet at award shows and countless fashion weeks. As for what inspired her to make threads with her name on them, Rancic explained that she wanted to make every woman feel like a movie star in their daily lives.
“One of my main goals when I started G by Giuliana was to combine my fashion upbringing with all the fashion knowledge I obtained from being on every major red carpet in Hollywood to fashion week in New York and beyond,” Rancic explained to E! News. “I love to create clothes that are beautiful, well-priced and in a range of sizes from XXS to 3X.”
The line is now live on HSN with styles for women of all backgrounds, the outlet reports. G by Giuliana boasts everyday items such as jackets, jeans, dresses, totes and even workout gear that are affordable and functional. The restaurateur and former E! News host aimed to put her high-fashion knowledge to good use to create an affordable extension of her brand alongside her other ventures — including her new home goods brand.
Giuliana Rancic also started a home goods company
With so many businesses under her name, Rancic has continued to channel her creativity into her endeavors. The new home collection will be available in April through HSN and aims to offer a similar experience as G by Giuliana with affordable and stylish options. According to WWD, the partnership for the brand came together seamlessly. “They were the very first people we reached out to,” Rancic told the outlet of HSN. “They said yes and now the line is out next week.”
The company is called August & Leo and features the work of her interior designer friend, Lonni Paul. The name of the collection combines various aspects of their lives, Rancic notes. “We’re both born in August,” she said of the name. “And we’re both Leos.”
The entrepreneur went on to share about the contents of August & Leo and what types of items they sell on HSN, gushing about her partner on the project. “She’s incredibly talented. I love, love, love the way she makes the home feel warm and inviting but still incredibly stylish. She’s very good at mixing high and low pieces.”
Nowadays, the mother of one isn’t hosting as much on TV as she is creating new products and brands. Alongside her husband, Bill, the former host has settled down into family life with less pressure of the spotlight while she continues to grow the Rancic empire.
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