Olivia Bowen launches empowering 'fake filters' campaign

‘It’s so damaging to your self-worth’: Olivia Bowen displays the shocking effects of ‘fake filters’ as she launches empowering campaign with In The Style

Olivia Bowen has displayed the shocking effects of ‘fake filters’ by launching an inspiring campaign with In The Style.

The Love Island star, 26, showed off her jaw-dropping curves in a selection of looks from her new collection with the brand, to show how drastically her appearance could be digitally altered.

Olivia added that the issue of social media filters has become a cause close to her heart as she wants to promote body confidence and diversity among her fans.


Wow! Olivia Bowen has displayed the shocking effects of ‘fake filters’ by launching an inspiring campaign with In The Style (the filtered snap is pictured right, unfiltered left)

In promotional snaps for the campaign, Olivia posed in a trio of looks from her collection, including an edgy black leather shirt dress.

Along with an untouched version of the image, another shows the stars waist drastically reduced, with her complexion also lightened to provide a wholly different image.

Another image sees Olivia flaunt her figure in a flirty pale blue and black spotted dress, while a third sees her don a comfy grey lounge suit.


Changed: The star showed off her curves in looks from her new collection, to show how drastically her appearance could be altered (unfiltered left, filtered right)

Olivia also joined an array of models for the campaign with a variety of different body types, as she urges fans to embrace their beauty and ditch the filters.

On the campaign, Olivia said: ‘This is such an important subject for me, we’ve seen the rise of so many filters on social media and they’re so easily accessible too. 

‘Filters can be damaging to self-worth and when other people see edited images on social media, they’re influenced by them and are then looking up to something that just isn’t obtainable. 

‘I want everybody to realise they’re enough as they are, they don’t need to try to conform to these unrealistic expectations because it’s not normal. I don’t want young people growing up thinking they’re inadequate because of these filters.’


Fun: Olivia urged fans to embrace their beauty and ditch the filters as the campaign was officially launched on Tuesday (unfiltered left and filtered right)

In The Style Founder and CEO Adam Frisby added: ‘This campaign is so important for In The Style and it’s something I’m really passionate about. 

‘We’re an inclusive brand that champions unedited imagery and female empowerment in everything we do. 

‘I’m delighted to have teamed up with Olivia for this campaign to celebrate REAL unedited and unfiltered women, in every size, shape and style and champion the message that everybody is perfect. 

‘It’s time to say NO to fake filters and unrealistic images and we will continue to empower real women in everything we do as a brand.’

Empowering: Olivia also joined an array of models for the campaign with a variety of different body types to promote confidence and diversity

Olivia recently celebrated two years of marriage with husband Alex, 29, with the pair dining at London’s Scott’s.

The lovebirds pulled out all the stops to celebrate their anniversary with a romantic stay at five-star hotel ME London.

Their relationship has gone the distance after they first got together before reality TV cameras, and they’re one of the rare Love Island couples to have stayed together.

The pair tied the knot in a lavish Essex wedding back in September 2018 following a two-year romance.

When asked why she thinks her and Alex’s relationship has worked so well, she told MailOnline: ‘It’s such a hard one to answer because I was never ready for a relationship when I went in there and we tried to be friends for such a long time.

‘We were sort of trying to make it really casual and not really looking at it as a relationship and I think that’s partly the reason why. It happened so naturally in such an unnatural environment, we just clicked.

‘I think it is really hard to find. I think as well we trust each other, we have fun together and we also have created a little bubble that we like to live in where we keep ourselves to ourselves.

‘I think that’s a really key thing in this industry to remember why you’re with someone and to respect and trust them and that’s all that matters.’

Happy: She recently celebrated her second wedding anniversary with husband Alex, after they tied the knot in September 2018

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