Piers Morgan vows to overtake BBC Breakfast in ongoing ratings battle

Piers Morgan vows to overtake BBC Breakfast in ongoing ratings battle by the end of this year… as the ITV show’s viewing figures continue to soar

  • The GMB host, 55, overhauled the ITV show since he joined alongside co-host Susanna Reid in 2015
  • Piers has vowed to overtake BBC Breakfast for the first time ever as the gap in viewing figures continues to close
  • Since the broadcasters joined the show at its helm, its audience share has doubled from 14 to 28 per cent 
  • Piers said: ‘I think it’s very likely we will overtake them in the ratings by the end of the year which will be an extraordinary achievement’ 

Piers Morgan has vowed to overtake BBC Breakfast for the first time ever amid their ongoing breakfast television ratings battle with Good Morning Britain.

The GMB host, 55, who has overhauled the ITV show since he joined alongside co-host Susanna Reid in 2015, admitted its is ‘very likely’ they’ll secure higher viewing figures than their BBC counterpart.

Since the broadcasters joined the show at its helm, its audience share has doubled from 14 to 28 per cent and ratings are at an all time high.

Go for it: Piers Morgan has vowed to overtake BBC Breakfast for the first time ever amid their ongoing breakfast television ratings battle with Good Morning Britain

Piers told the Sun: ‘We have captured the zeitgeist and mood of the country a lot better than BBC Breakfast.

‘I think it’s very likely we will overtake them in the ratings by the end of the year which will be an extraordinary achievement. 

You can see that there’s real movement now. They’re not moving, and we’re moving relentlessly upwards.’

Piers admitted that he believes the secret to their popular programme is that it ‘can’t be ignored’, because they spend time debating the issues people discuss at home.

Rivals: The GMB host, 55, who has overhauled the ITV show since he joined alongside co-host Susanna Reid in 2015, admitted its is ‘very likely’ they’ll secure higher viewing figures than their BBC counterpart (pictured)

He added that viewers enjoy opinion as well as information, which he said is potentially why many people have jumped ship to the magazine show. 

Piers – who has previously been branded breakfast TV’s ‘saviour’ by Eamonn Holmes – racked up 20 million hits on a video of him quizzing Health Secretary Matt Hancock last week.

The TV star regularly makes light of his ‘feud’ with his BBC rivals Dan Walker and Louise Minchin on his Twitter page, choosing to share facts and figures of the closing ratings gap between their two shows.

Winning!  Since the broadcasters joined the show at its helm, its audience share has doubled from 14 to 28 per cent and ratings are at an all time high

In the summer, Piers once again reignited his playful feud with Dan as he celebrated another ratings victory.

The BBC Breakfast host took to Twitter at the time to reveal his programme was ranked the ‘number 1 breakfast show on TV’ ‘by some distance’, beating out his opponent’s ITV broadcast.

Taunting Dan’s win, Piers joked: ‘Factcheck: a much smaller distance than when Dan joined… In fact, this week we closed the gap to the smallest distance ever. Please don’t get fired mate!’

‘Please don’t get fired mate!’: Piers reignited his playful feud with Dan Walker as he celebrated a ratings victory in the summer

Match of the Day star Dan had marked his triumph by uploading an image of himself alongside his co-stars, which he captioned: ‘Thanks for all your comments about #BBCBreakfast so far this week. 

‘We really appreciate you tuning in, particularly at the moment, and making us the number 1 breakfast show on TV – by some distance. Thanks for watching @TVNaga01 & Charlie are back tomorrow from 6am.’ (sic)

After Piers commented on Dan’s tweet, a social media user questioned both of their comments as they asked: ‘Somebody is telling fibs. Who?’

The Final Score host displayed good sportsmanship as he responded: ‘They do a great job on GMB but it’s worth looking at the comparison figures.’ (sic) 

Impressive: The BBC Breakfast host (pictured centre), 43, took to Twitter to reveal his programme was ranked the ‘number 1 breakfast show on TV’ ‘by some distance’

Ouch! Taunting Dan’s win, Piers, 55, joked: ‘Factcheck: a much smaller distance than when Dan joined… In fact, this week we closed the gap to the smallest distance ever’

Another praised BBC Breakfast as they wrote: ‘I’ve been converted…@gmb no longer on the TV in my house and, my days start a lot better mentally ready for the day!’

A third said despite the figures, they prefer Good Morning Britain: ‘That’ll be me. It’s great telly. You and @susannareid100 are killing it.’ (sic)

Earlier Piers had claimed his TV show had ‘highest ever ratings’, with 27% audience share, peaking at 32%.

Dynamic duo: The ITV star presents the much-loved programme with Susanna Reid

Famous faces: The Match Of The Day star fronts the daytime show with Louise Minchin

Differing: Viewers had mixed thoughts on the shows, with some preferring GMB, while others switched on BBC Breakfast

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