The New York Post's ideological split

Hi! Welcome to the Insider Advertising daily for October 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today's news: The New York Post's ideological split, Fox makes bid for NFL games, and Dentsu pulls back on New York office space.

Rupert Murdoch.Al Bello/Getty Images

Insiders at the NY Post are griping about the Hunter Biden coverage, highlighting a political divide in the tabloid newsroom

  • Lucia Moses and I report that the publication of the New York Post's explosive Hunter Biden story last week quickly stirred questions and conspiracy theories among some Post rank-and-file.
  • The Biden story also exposed a longtime ideological split between the leadership and the Post's newsroom staffers, many of whom do not hew to the owner Rupert Murdoch's conservative beliefs.
  • Some say this divide has widened in recent years with longtime EIC Col Allan's return, the exit of some veteran older staffers, and increase in hiring on the digital site, where the staffers tend to be young. 

Read the full story here.

FILE PHOTO: NFL: NFC Championship-Green Bay Packers at San Francisco 49ersReuters

Fox just made an aggressive bid for NFL football, and it could start a bidding war for one of TV's biggest prizes

  • Fox has submitted its bid to renew its NFL rights contract, sources confirmed, kicking off a scramble among major media conglomerates for one of television's biggest prizes.
  • The bid is believed to be in the $2 billion range, Bloomberg first reported, which is 50 percent higher than its current contract, said a source.
  • The offer is said to have rankled other networks whose business has taken a hit from subscriber declines and the pandemic.

Read the full story here.

Advertising and PR giant Dentsu is the latest corporate tenant to cast off glitzy NYC offices as more companies rethink their footprints

  • Daniel Geiger reports that Dentsu is seeking to sublease a glitzy new office space it leased late last year on Manhattan's West Side.
  • The holding company is the newest firm to contemplating the future of the physical workplace due to the economic downturn.
  • Dentsu had planned to consolidate employees from four Manhattan offices into 320,000 square feet it leased late last year at the Morgan North Post Office Building by 2023. 

Read the full story here.

More stories we're reading:

  • As TV giants deemphasize their legacy businesses, it may be time for them to embrace outsourcing sales (Business Insider)
  • Procter & Gamble has a history of acquiring small but fast-growing brands, and experts think these 10 companies could be next (Business Insider)
  • Cannabis retailer MedMen is still struggling to reverse a sales slump, and the shares are tumbling (Business Insider)
  • Instagram will add e-commerce options to its TikTok rival Reels later this year. Influencers and marketers explain how it will impact their business. (Business Insider)
  • Hulu gets sidelined in Disney's global streaming ambitions (Bloomberg)
  • Social-media investors could be calling the ad game all wrong (Wall Street Journal)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

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