Tommy Hilfiger taps singer H.E.R. to showcase new collection
While some American designers have opted to embrace living abroad, others like Tommy Hilfiger rushed to plant the US flag in the British homeland.
The New York fashion mogul has been taking his see-now-buy-now fashion shows on the road the last few years to places like Shanghai, and this season served up the stars & stripes with the help of a race driver, a Grammy-winning artist and a parade of supermodels at the Tate Modern museum.
The designer closed out London Fashion Week with a loud message of sustainability and diversity.
Hilfiger’s choice of city this time around was driven by his collaborator British race car driver Lewis Hamilton, who showed what is his fourth collection for the brand in his hometown. Hamilton and Hilfiger’s TommyXLewis capsule was supplemented by a surprise guest designer: singer-songwriter H.E.R.
Hilfiger brought in the artist to roll out a second capsule for spring 2020. The race car driver and the R&B singer had met in Milan to go over designs. Her request? “Can we do a jumpsuit?”
The “Focus” singer said in a Q&A livestreamed after the show that she “wanted things I could wear on stage as well as every day.” H.E.R.’s lyrics and buzzwords such as Loyalty and Unity were emblazoned on the sporty street-style pieces that came down the runway.
Hilfiger also tapped an assortment of British talent to model the three collections in a mash up of street style-inspired looks: Naomi Campbell opened the show in a neon and beige track suit and high tops, and a parade of ‘80s supermodels followed, from Yasmin Le Bon to Jodie Kidd wearing Hilfiger’s silk scarf designs and stars & stripes prints.
At a Q&A the day before the show, Hamilton shared his inspiration behind the fashion foray. The 35-year-old Formula One driver, who is vegan, had a goal to increase the use of sustainable materials and processes in the TommyXLewis collection. Where the first collaboration was 25 percent sustainable materials, this collection is 75 percent, including organic cotton and recycled plastic bottles.
Another goal they shared was diversity. Hamilton had been pushing for unisex, inclusive and diverse representation, a sentiment Hilfiger has long shared: “Embrace style for all.”
All three collections are available at Hilfiger’s website.
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