Watch J.Lo Reference a Classic Music Video for Coach
Jennifer Lopez looks back on one of her early music videos for Coach’s new holiday campaign.
The wintry clip re-creates a moment from her 2002 video for “All I Have,” in which she walks down a New York City street carrying an armful of Coach bags through the falling snow. The video begins with the original scene before switching to present-day J.Lo wearing a nostalgic smile. It ends with a superscript that reads, “Because icons last forever,” summarizing both the brand and the multi-hyphenate’s longevity in the fashion world.
In the revamped scene, the “Jenny from the Block” singer carries an updated set of Coach Signature monogram bags, including the brand’s Tyler Carryall and Studio Shoulder Bag. She also trades the 2002 video’s white puffer jacket for a Coach x Schott N.Y.C. Shearling Coat, and rather than a stuffed dog, she carries a stuffed dinosaur, evoking the brand’s Rexy mascot.
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