Wisdom Kaye, Noah Beck & More Star In New Coach Spring 2022 Campaign!

The new Spring 2022 campaign for Coach is out now!

Wisdom Kaye and Noah Beck are among those featured in the just released campaign, which reimagines Coach’s iconic Horse and Carriage code and first-ever house logo in a pop palette for a new generation.

Find out more and see who else is in the campaign inside…

Also starring in the campaign are Parker Kit Hill and Elsa Majimbo, as well as Jennifer Lopez, Megan Thee Stallion, Kōki, Dean Fujioka and Shawn Dou.

“Joyful and optimistic, Spring 2022 celebrates our house codes through the point-of-view of a new generation,” Coach creative director Stuart Vevers shared in a statement. “It expresses what I’ve always loved about Coach, which is the way our heritage can be a platform for individual expression and bold ideas that shape the future.”

The new campaign explores “the legacy of the house through a pop culture lens, ‘That’s My Ride’ playfully evokes nostalgic ride scenes in movies and music that are now part of our collective imagination.”

See more campaign photos in the gallery…

If you missed it, Noah Beck was just recently seen attending a fashion show at Paris Fashion Week!

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