Australian newsreader’s dress goes viral after insisting the dress is ‘white’ while social media followers are convinced it’s blue

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Think back to five years ago, when the world was divided by a single dress, not just any dress but the dress. An optical illusion which viewers believed was either blue and black or white and gold.

Since first appearing on Tumblr 6 years ago by Caitlin McNeill, 10 million tweets have mentioned the dress with hashtags including #thedress #whiteandgold #blueandblack, scientists even began to investigate the photo for insights into human colour vision and have had papers written on it in science journals.

The Roman Originals frock has since been confirmed as ‘Black and Blue’ and now there’s another viral colour-changing dress which has been named the dress 2.0.

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Last week Australian presenter Kendall Gilding posted a snap on Instagram of her ‘white’ Ted Baker frock which actually looked blue before going live on camera.

The famous blonde shared her outfit with her 13,000 Instagram followers and captioned her post: “Wednesday in White! Living for this dress – smooth lines, lapel collar detail, divine fabric, the freshest white.”

However, fans were quick to comment on how they believed the dress was actually blue.

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The channel 7 anchor blamed the dress’ colour appearance on the low light and quickly shared another photo of herself in the same dress inside the studio where it appeared to look the ‘correct’ colour white.

Fans still struggled to see the dress as white and sent the dress viral – which colour do you see?

Back in 2015, Prof Stephen Westland told the BBC that the brain's perception of colour can be influenced by the colour of the objects and the light they reflect.

So there you have it, another colour mystery and optical illusion, we can’t wait to see the dress 3.0 in another 6 years.

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