Bohoo uses size 12 Anna Fritzdorf to model plus size range

‘She looks like a size 8!’ Fashion giant Boohoo comes under fire for using a slender model to advertise ‘PLUS SIZE’ lingerie

  • Boohoo sparked outrage for using a size 12 model for their plus-sized range
  • Many said the model looked much slimmer than the size 16 the range starts at
  • It comes weeks after the retailer came under fire for advertising a size 8 as large

Fashion giant Boohoo has been accused of advertising ‘plus-size’ clothing and lingerie on a model several sizes smaller.

London-based model Anna Fritzdorf, 26, wears a size 12, but her image has been used to market Boohoo’s plus-size range, which starts at a size 16.

After spotting an image of the slender model – who is two sizes below the national average of size 16 – wearing the plus size range, Cardiff University student Talia shared her dismay on Twitter.

‘When will @boohoo realise this is not plus size?’ she wrote, and was met with hundred of furious replies agreeing with her.

One person replied: ‘I suppose everybody got to be size -2? This is crazy.’ 


Boohoo has come under fire after advertising a plus-size range on a size 12 model. Model Anna Fritzdorf (left and right) wears a size 12, but the ‘plus-size’ range starts at a 16

After spotting an image of the slender model on Bohoo’s website, Cardiff University student Talia shared her dismay online, writing: ‘When will @boohoo realise this is not plus size?’

Another wrote: ‘She doesn’t give most size 16+ women a good idea of what those clothes would look like on them since they’re not shaped like her’

A third tweeted: ‘It’s not just @boohoo that’s guilty of this, but why use the term “plus size” for a size like 14 that is fairly average? The word “plus” suggests that the size of the clothing is above the normal scale. So damaging’


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Despite the furore, this is not the first time the British retailer has come under fire for using models under size 16 to advertise  plus sized clothing.

In December, costumers claimed Boohoo of using ‘padding’ and photo editing the same model to make her appear curvier for the shots.

While there is no universal scale, according to Agency UKModels, a plus-size model should be between a UK size 12 (Anna’s size) and a size 18. 

Hundreds of people replied to Talia’s tweet voicing their outrage at Boohoo using the slender model, with one poking fun at the retailer for using a size 12 woman to model plus-size clothes

It is not the first time Boohoo has come under fire for the models cast to promote its plus size clothing.

In May 2018, the retailer was criticised for using Anna to promote their swimwear line and just last week, it was under attack again for appearing to describe a size 8 as ‘large’.

Twitter use @kaatiecasidy took a screenshot of a Boohoo model donning a pair of black ‘chain trim cargo trousers’ in a size 10, but in the product description, it states that ‘L’ is a size eight’ while medium is a size six and small is a size 4. 

Expressing her anger, she penned: ‘I beg your pardon @boohoo. Since when was a size eight a large… sort it out’. 

 Disappointed: Customers pointed to two of the women used to promote Boohoo’s plus-size range, claiming they were slimmer than the UK16 typically chosen for curve clothes


Plus-size range: Customers recently criticised the use of Anna, questioning why she should be seen as plus-size when she is a size 12 – below the national average of size 14

The comment has caused other disappointed customers to complain about their own experiences with the online retailer. 

One disgusted shopper commented: ‘Looking at a pair of trousers on Boohoo and the sizes are just S, M, L, so I look at the guide to see what to get and a large is a size 8. Are you having a laugh?’ while another simply wrote: ‘I ordered clothes from Boohoo and I’m so disappointed.’ 

Speaking to FEMAIL, Liam Preston, Head of YMCA’s Be Real Campaign, pointed out adverts that claim to depict ‘real’ or ‘normal’ women, but actually feature women with a standard model physique, can in fact by more damaging than regular adverts. 

Despite the furore, this is not the first time the British retailer has come under fire for using models under size 16 to advertise plus sized clothing (pictured: size 12 model Anna)

 In May 2018, the retailer was criticised for using Anna to promote their swimwear line and just last week, it was under attack again for appearing to describe a size 8 as ‘large’

Criticism: Boohoo customers recently complained some of the women used to promote the plus-size range are too ‘skinny’ and took to Twitter to express their outrage 

Commenting on this modelling shot recently, one disgusted shopper wrote: ‘Looking at a pair of trousers on Boohoo and the sizes are just S, M, L, so I look at the guide to see what to get and a large is a size 8. Are you having a laugh?’

Frustrated shoppers recently took to social media to slam fashion website Boohoo, claiming the brand was misleading their customers with their sizing information (above)

‘It is essential that the fashion industry champions diversity and reflects what women actually look like.

‘These images and the models chosen will naturally leave impression on the young women they are targeted towards.

‘Our research found that just under half of young people said that the pressure to look a certain way came from models. 

‘When brands give the illusion that they care about such an important issue but in reality do not, they can actually do more damage than good.’ 

MailOnline has contacted Boohoo for comment. 

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