Delivery giant launches rapid grocery service with Morrisons – delivery in 10 minutes

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Deliveroo Hop, which has launched in Central London in partnership with supermarket giant Morrisons, will be available through the Deliveroo app. The company claims the new service will offer customers grocery delivery in as little as 10 minutes.

Supermarket delivery has become increasingly popular within the last year, with many opting for their groceries to be delivered to their front door.

Companies like Deliveroo were also benefiting from the increase in takeaway demand throughout the pandemic.

Now, Deliveroo has launched its first delivery-only grocery service.

The new service will work with its network of 50,000 delivery riders across the UK and Morrisons food.

Deliveroo Hop is part of the company’s commitment to expanding on-demand grocery.

It will work on greater stock accuracy, increased speed and a wider product range.

The company has said that it will use its management technology which will enable real-time inventory control.

This will help to provide reliable item availability for customers, preventing the need for item substation.

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Deliveroo’s partner-led model enables a range of up to 2,000 items, including branded and own-label items to be available for customers.

Items available to order include Morrisons ‘The Best’ range which features award-winning wines, ready meals and snacks.

Meat and fish items from Morrisons’ Market Street range will also be available.

Will Shu, CEO and Founder, Deliveroo, said: “Deliveroo Hop will enhance our on-demand grocery offering for both consumers and our grocery partners.

“We are pleased to launch the service with Morrisons, one of our largest partners.”

David Potts, Chief Executive, Morrisons, added: “Morrisons has enjoyed a strong and growing partnership with Deliveroo since March 2020 which now covers more than 320 stores.

“The rapid delivery grocery sector is developing quickly and is highly valued by customers.

The first Deliveroo Hop store launches today in central London, which offers customers a £10 discount off their first order as well as rewards for its most loyal customers throughout the launch period.

The new service adds to Deliveroo’s existing on-demand grocery service, which already delivers from over 4,600 retailers across the UK.

Customers can order from the likes of Waitrose, Co-op and Sainsbury’s. 

In other supermarket news, Sainsbury’s recently brought back its same day delivery and click and collect services for the first time since the beginning of the pandemic.

Nigel Blunt, Sainsbury’s director of e-commerce, said: “Customer demand for shopping online and for getting groceries quickly and conveniently has grown significantly.

“And we are committed to offering customers choice and flexibility – whether that’s within 20 minutes to their front door or picking it up at their local store on their way home from work.”

“The launch of Deliveroo Hop represents another key moment, enabling customers to choose from a wide selection of groceries from Morrisons and have them delivered by Deliveroo in as little as 10 minutes.”

The first Deliveroo Hop store launches today in central London, which offers customers a £10 discount off their first order as well as rewards for its most loyal customers throughout the launch period.

The new service adds to Deliveroo’s existing on-demand grocery service, which already delivers from over 4,600 retailers across the UK.

Customers can order from the likes of Waitrose, Co-op and Sainsbury’s. 

In other supermarket news, Sainsbury’s recently brought back its same day delivery and click and collect services for the first time since the beginning of the pandemic.

Nigel Blunt, Sainsbury’s director of e-commerce, said: “Customer demand for shopping online and for getting groceries quickly and conveniently has grown significantly.

“And we are committed to offering customers choice and flexibility – whether that’s within 20 minutes to their front door or picking it up at their local store on their way home from work.”

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