Man cuts supermarket bill in half after picking reduced sticker items
Bargain hunter cuts his supermarket bill in HALF as he buys a week’s worth of food at Waitrose for just £30 – by picking only reduced sticker items
- Will Bradley, of Surrey, was determined to reduce price of his weekly food shop
- He challenged himself to purchase only reduced items from his local Waitrose
- And the savvy shopper spent just £30 instead of the £64.83 it could have cost
A man has cut his supermarket bill in half after buying only reduced sticker items at Waitrose for a week.
Will Bradley, a writer from Guildford, Surrey, was determined to reduce the price of his weekly food shop.
He challenged himself to purchase only reduced ‘yellow sticker’ items at his local Waitrose in York Road, from May 12 to May 19.
And the savvy shopper spent just £30 in a week, explaining: ‘Had I paid full price for the items it would cost more than double at £64.83.’
Summing-up his week, Will said: ‘I’m not sure I would have purchased some of the items had it not been for the challenge, but there is certainly a week’s worth of bargains to be had if you shop often.’
Will tells FEMAIL how he cut his weekly supermarket bill in half…
Will Bradley (pictured with one of his bargain meals), from Guildford, Surrey, was determined to reduce the price of his weekly food shop
The first day and a fantastic start to the week, even though it required two supermarket trips.
I visited the store on Sunday afternoon in preparation for the day ahead and quickly found a salad for lunch reduced from £2 to 99p, and a hearty pack of eight sausages for £1.15, reduced from £2.79, with a side of mashed potato for 39p, reduced from 79p.
With no sign of breakfast I panicked and, to be totally honest, was tempted to call the whole challenge off, but decided to chance my luck with a second trip to the store – securing a bargain pack of bagels for 39p, a whopping saving of £1.21.
Day one’s offerings, including reduced bagels, a salad, sausages and a portion of mashed potato
Total cost: £2.92
Quality of meal: 4/5
Bargain of the day: Sesame bagels
Time of purchase: 2.28pm (first trip)/2.44pm (second trip)
After the hope and success of day one, I approached day two full of confidence and ended it by chewing through tough venison liver.
I stuck with my pack of bagels for breakfast followed by a delicious calorie-controlled beef lasagna for lunch, reduced to £1.49 from £2.99. Half price and half the fun with only 341 calories.
This is when the challenge started to get tough. As tough as British venison liver, in fact. Despite searching the supermarket for fantastic bargains, I had left my shopping too late as it was fast approaching 8pm.
I settled for bargain liver, reduced from £4.40 to just 61p, saving £3.79, accompanied by a pan-fried vegetable medley costing 99p, reduced from £2. Fantastic saving, terrible meal.
Total cost: £3.09
Quality of meal: 1/5
Bargain of the day: Calorie controlled beef lasagna
Time of purchase: 8.04pm
Will with his pack of succulent chicken chipolatas for lunch on day three of his experiment
Keen to banish the memories and taste of disastrous day three, I returned to Waitrose in the hunt for bargains, and was rewarded with a loaf of wholemeal farmhouse bread for a tasty 49p, reduced from 89p.
Another bargain to add to my yellow sticker basket was a pack of succulent chicken chipolatas for lunch, reduced from £2.25 to 65p.
To finish I went for a vegan cauliflower chickpea and potato curry, reduced from £2.99 to £1.99 with a crunchy side of a spicy bamboo shoot stir fry, reduced from £1.50 to 75p.
An interesting meal combo, but mouthwatering in comparison to the meal the previous day.
Total cost: £3.88
Quality of meal: 3.5/5
Bargain of the day: Succulent chicken chipolatas
Time of purchase: 6.26pm
Day 4’s reduced ticket items from Waitrose, including four mini pain au chocolate for 79p, reduced from £1.60
I decided to go for a continental breakfast on day four (as I had no choice) with a delicious French inspired breakfast, purchasing four mini pain au chocolate for 79p, reduced from £1.60.
For lunch I went back to my vegan roots of the previous day with four vegan creamy and chive rolls for £1.35 – reduced from £2.75.
For a delicious dinner I enjoyed the exciting combination of six assorted mini burgers, £4 reduced to £1.99 combined with an aromatic and fragrant stir fry reduced from £2.65 to £1.29.
Total cost: £5.42
Quality of meal: 3/5
Bargain of the day: Four vegan creamy and chive rolls
Time of purchase: 5.41pm
To celebrate the milestone fifth night, Will celebrated with a wood fired spicy calabrian salami pizza, reduced from a whopping £5.59 to £2.79
I was starting to find my stride with a fantastic day five – kicking off with a four delicious almond frangipanes – despite lacking nutrition they were reduced from £2 to £1.65.
For lunch I matched a vegetarian and goats cheese pie, reduced from £2.99 to £1.49 with a delicious side of crushed British potatoes reduced from £2.20 to £1.09.
Top tips to save on your shop:
- Reduced items are placed around the store, so you have to hunt.
- There are bargains to be had by visiting the store early in the day
- Be prepared to experiment with exciting meal combinations
- You may have to visit the store several times a day to secure deals
- Don’t leave your bargain hunting too late (unless you want bread or liver)
To celebrate the milestone fifth night, I celebrated with a wood fired spicy calabrian salami pizza, reduced from a whopping £5.59 to £2.79. Delicious and normal – a reward for shopping at 9am rather than waiting late in the day for bargains.
Total cost: £7.02
Quality of meal: 4.5/5
Bargain of the day: Wood-fired pizza
Time of purchase: 9.12am
I was on the home straight and was rewarded with another successful day after shopping in the morning.
For breakfast I went for a healthy combination of a reduced light raspberry yogurt reduced from 68p to 49p combined with vibrant pomegranate seeds, reduced from £3 to £1.49.
For lunch I enjoyed another pizza! This time it was thin and crispy and reduced from £1.79 to 75p with a side of sausage rolls, £1.79 reduced to 85p.
To finish day six, I treated myself to a Mediterranean vegetable quiche £2.59 reduced to £1.25.
To finish day six, Will treated himself to a Mediterranean vegetable quiche £2.59 reduced to £1.25
Total cost: £4.83
Quality of meal: 4/5
Bargain of the day: Mediterranean vegetable quiche
Time of purchase: 9.27am
The last day of the challenge and with enthusiasm waning, I plucked for a cheese and onion pasty for breakfast/lunch, reduced from £1 to 49p.
For my final supper I finished on a high with a delicious chicken pie at £4 reduced to £1.99 with a side of coated crispy and potato slices, reduced from £2 to just 99p.
The last day of the challenge and with enthusiasm waning, Will plucked for a cheese and onion pasty for breakfast/lunch, reduced from £1 to 49p
Total cost: £3.47
Quality of meal: 2.5/5
Bargain of the day: Chicken pie
A Waitrose & Partners spokesperson said: ‘We’re pleased we can provide delicious food for our customers while reducing food waste.
‘We have a strict policy that no food goes to landfill and so we reduce the price of products nearing the end of their life for customers in the first instance.
‘Any food that is still safe to consume is then either used in our staff cafeterias, sold to our Partners or redistributed to those in need through our charitable partners or FareShare.
‘If food cannot be distributed to food donation groups it is sent to anaerobic digestion to make power.’
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