Morrisons announces ‘quiet hour’ so people can ‘shop peacefully’ during pandemic

Due to the coronavirus pandemic our shopping habits have drastically changed in the last few months.

Shoppers are still getting used to social distancing measures and wearing a face covering inside.

All the new measures, as well as the worry of catching Covid-19, can make shopping quite a stressful task.

In a bid to help customers shop more peacefully, Morrisons is announcing a major change to all its stores.

Every Sunday the supermarket will turn off music and other noises associated with shopping for a whole hour.

Morrisons “Quieter hours” means there will be no music, checkout beeps, or PA announcements.

Staff will also dim the lights and help to reduce the movement of trolleys and baskets.

Quieter hours were first introduced in 2018 after listening to families affected by autism who had shared their difficulties shopping in noisy and busy environments.

Currently the initiative operates every Saturday in stores from 9am to 10am – but it’s now being extended.

Quieter hour will take place in all stores during the first hour of trading from October 11.

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For example, if a shop is open from 10am to 4pm, the quiet hour will be from 10am to 11am.

David Potts Morrisons Chief Executive, said “The introduction of the quieter hours has been appreciated by many customers who prefer to shop in a calmer environment. Extending them to include Sundays will offer more opportunities to shop more peacefully.”

For information on store opening times, visit the Morrisons Store Finder

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