Morrisons sparks supermarket price war by slashing cost of hundreds of everyday items
MORRISONS has cut prices for hundreds of its products – sparking a price war with the other supermarkets.
The new initiative, which launches today, will see it slash prices on products such as washing capsules, beef mince, baking potatoes and chocolate digestives.
The prices of the 500 products being cut include fresh food essentials, popular frozen food and household items and feature both Morrisons own brand products as well as other well-known brands.
The prices – which include 1kg of carrots now costing 50p rather than 60p – are also being rolled out on to its online shop too.
Morrisons said the average reduction in price is 15 per cent – and more are planned in the coming weeks.
It added that it planned to keep the prices lower to make them “stable” for shoppers.
Andy Atkinson, Morrisons commercial director, said: “We’re cutting the price of hundreds of our customers’ favourite items and are holding them low.
These price cuts will help customers manage their budgets and make Morrisons even more competitive.”
Shoppers should make sure to compare prices before hitting the shops as Morrisons prices don’t beat all of the other supermarkets.
A kilo of carrots from Tesco costs 49p while Asda is more pricey at 55p for a kilo.
Sainsbury’s is the most expensive out of the four with 60p for a kilo.
Both Lidl and Aldi don’t offer a full price list online so shoppers should visit their nearest store to check out their deals.
Lidl’s store finder can be found here and Aldi’s can be found here.
The price war comes as supermarkets fight to win back customers after the expansion of Lidl and Aldi stores.
The big four previously cut prices to slash prices before Christmas.
Almost a year earlier, they also cut prices by up to 50 per cent on thousands of products.
Last week date firm Kantar published figures showing that Lidl was the UK's fastest growing supermarket in the 12 weeks to February 23, jumping by 11.4 per cent.
At the beginning of the month, Tesco launched a promise to match Aldi on hundreds of its cupboard staples.
But this was found to not always be the case by one shopper.
We’ve also compiled a list of the cheapest household products for sale to help prevent the spread of coronavirus.
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