Top kids' toys discounts: from shopDisney to Build-A-Bear

NO MATTER the time of year, parents are always stockpiling kids' toys.

They're essential for birthdays – especially when you can snag a coveted toy at a discounted rate – and also a must for any parties your child is invited to.

If you're an uncle/auntie or godparent, you're also always on the lookout for toys to impress the special child in your life.

We've rounded up the best kids' toy retailers for you to know about, whether you're looking for an eco-friendly wooden toy, a personalised treat for a special birthday or a toy that relates to a child's favourite movie character.

Get discount codes and save on kids' toys with The Sun Vouchers – including savings on best-selling kids' toys and top trendy toys.

Here are 6 retailers with voucher discount codes and deals that happen to have an amazing selection of kids' toys for all ages.

1. shopDisney: Best for favourite character toys

  • Disney Store Elsa Singing Doll, Frozen 2, £17 – buy here

Whether your child loves Elsa or Buzz Lightyear, Spiderman or Moana – or all of them combined – the one place to find all Disney merchandise like dress-up accessories and pretend play toys is shopDisney.

shopDisney is known for its quality merchandise: if you buy a toy from here, it's generally well-rated and likely to go the distance.

Sometimes the real deal can be pricier, but if you check out the shopDisney promo codes we have on offer, you can benefit from some great discounts, including multi-buy deals (essential for those shopping for birthday gifts or more than one child).

2. Great Little Trading Company: Best for wooden toys

  • Great Little Trading Company Seaside Fish & Chip Shop, £55 – buy here

Eco-aware parents are making a concerted effort to buy more sustainable wooden toys for their kids – these are also a nice throwback to the simpler days of play.

Great Little Trading Company (GLTC) has a fantastic range of beautiful wooden toys, from play kitchens to transport vehicles.

Food-themed toys have been a big toy trend in recent years, and kids love pretending they run a restaurant or a market shop.

We're particularly partial to the seaside fish and chips shop from Great Little Trading Company, which has the most incredible details, like newspaper-style cone carriers for the chunky chips (no wonder it's won awards for best pretend play toy).

Save money when you buy wooden toys and furniture for your kids with Great Little Trading Company voucher codes.

3. The Entertainer: best for Lego and building toys

  • The Entertainer LEGO Dots Pineapple Pencil Holder, £18 – buy here

The Entertainer has every toy a child can imagine, including favourite brand names like the latest from Lego.

You'll also find a selection of toys under a tenner – these are perfect for birthday parties and include everything from Crayola to Aquabeads to Poopsie and LOL Surprise gifts.

4. My 1st Years: best for personalised toys

  • My 1st Years Personalised Medium Grey Bunny Soft Toy, £35 – buy here

From ride-on cars to plush animals, wooden toys to dolls, My 1st Years is the must-know retailer when it comes to personalised toys for kids.

The retailer is also the spot to shop if you want a personalised dressing gown, chair or rucksack for your little one.

Use My 1st Years promo codes for deals and savings on a unique birthday or christening gift for the special mini-person in your life.

5. Mamas & Papas: best for baby toys

  • Mamas & Papas My First Hamper, £59 – buy here

Need a gift for a new baby?

Mamas & Papas has a great selection of toys and baby gear, like swings, playmats and rockers.

You can also get your baby essentials like pushchairs and baby furniture online.

6. Build-A-Bear: best for plush toys

  • Build-A-Bear Toothless, £22.50 – buy here

When it comes to the best plush toys around for any occasion, from birthdays to festivities like Easter, Build-A-Bear has the best selection of plush toys.

Even better, each toy can be personalised down to the littlest detail, whether you want a specific character from a movie, a scent or a song, not to mention the range of clothes and costumes the toys can have, making them a popular grow-with-your-child gift.

It's not just stuffed bears on the menu: choose from Paw Patrol, How To Train Your Dragon, Frozen, Peter Rabbit and much more.

Check online for exclusives you won't find in store.

Unlike many other soft toys, these still hold a lot of appeal for older children up to age 10.



Morrisons has sparked a supermarket price war by slashing the cost of hundreds of items.

And Asda is selling a baby bath seat for just £2.50.

Looking for more toys, book and gift ideas? Head over to Sun Selects Parenting.

*Prices correct at time of writing but are subject to change.

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