Vegan sandwich is dubbed best thing ever with two selling a minute

New vegan ‘no salt beef’ sandwich from M&S is dubbed ‘the best thing ever’ by shoppers with two selling every minute and stores running out of supplies

  • Marks & Spencer fans have rejoiced at the supermarket’s latest vegan range
  • Standout products is the New York Style No Beef Pretzel Roll which has sold out
  • Grocer says one sandwich has sold every 30 seconds since Wednesday launch  
  • Some described it as the ‘best sandwich ever,’ while others said they couldn’t believe it wasn’t vegan 

Marks & Spencer fans have rejoiced at the supermarket’s latest vegan range, with many taking to Instagram to praise the New York Style No Beef Pretzel Roll calling it ‘incredible’ and saying they were ‘blown away’ by the plant-based snack.

With Veganuary in full swing, the upmarket UK grocer has launched dozens of new products including a vegan cookie, plant-based fish cakes and no-chicken tenders.

But a clear favourite among foodies is the £3.50 New York Style No Beef Pretzel Roll which launched on Wednesday and has since flown off the shelves, with two selling every minute. 

Some described it as the ‘best sandwich ever,’ while others said they couldn’t believe it wasn’t vegan. 

Marks & Spencer fans have rejoiced at the supermarket’s latest vegan range, with many taking to Instagram to praise the New York Style No Beef Pretzel Roll calling it ‘incredible’ and saying they were ‘blown away’ by the plant-based snack

Taking to Instagram, one user wrote: ‘When I say this was incredible, I mean incredible … 10/10’,

Another added: ‘I was blown away by this salt beef deli sandwich … maybe the best thing I have ever tasted’.

‘I actually really liked it which was quite surprising as I’m not usually a big fake-beef fan!’ said another.

‘It was unbelievable. I was very excited to try this as I’ve seen everyone raving about it and I can’t wait to try it again! This definitely gets a 10/10 for me even though I wish it was bigger,’ wrote a fourth.  

A clear favourite among foodies is the New York Style No Beef Pretzel Roll which launched on Wednesday and has since flown off the shelves, with two selling every minute.

Fans have gone wild for the new sandwich, with some saying it’s the ‘best thing they’ve ever tried’

‘I honestly couldn’t believe that it was vegan, the ‘beef’ tastes VERY MUCH like shredded beef and goes so so well with the sharpness of both the pickles & sauerkraut. The bun itself is soft yet holds together well and doesn’t appear to go soggy. It is definitely reminiscent of a pretzel but in bun form!’ a fifth reviewer penned. 

Others praised the grocer’s Vegan Chocolate Chip Cookie – a soft, gooey vegan-friendly cookie packed with Belgian chocolate chips which cost just 75p.   

‘I now present, the best vegan cookie … that’s it.,’ one Instagram user wroet.

‘All I can say is WOW best cookie out there. It is amazingggggggg,’ said another.   

MARKS & SPENCER JANUARY 2021 VEGAN LAUNCHES 

Plant Kitchen New York Pretzel Roll with No Salt Beef

£3.50, 178g

Lunchtime during Veganuary just got exciting! Delicious marinated wheat and vegetable protein, with sauerkraut, carrot and spring onion slaw, pickled dill cucumber, mustard dressing and coconut-based cheese all stacked up on a traditional pretzel roll. YUM!

Plant Kitchen 2 No Beef Steak Bakes

£3.30, 330g

Watch out Greggs… rich and flavourful, succulent pea protein and mushrooms encased in a delicious crisp, fluffy pastry.

Just like the real deal and the perfect winter warmer. 

Chickenless Southern Fried Tenders

£3.50, 252g

PACKED with flavour, succulent pea protein pieces coated in a southern fried crumb – we honestly believe you won’t be able to taste the difference…

Plant Kitchen no Beef Meat Balls £3.50, 276g

Succulent soy protein – the perfect addition to all your favourite dishes, and Eat Well, so a healthy option too

Plant Kitchen Creamy Mashed potato £2.75, 450g

Creamy and super smooth mashed potato – the ultimate side to any meal

Plant Kitchen Chocolate Oat £1.85, 1L

Chocolate flavour British oat-based drink, enriched with calcium, iodine, vitamin D and vitamin B12.

Plant Kitchen Oat Barista £1.85, 1L

British oat based drink, enriched with calcium, iodine, vitamin D and vitamin B12. Perfect for hot drinks and barista style frothing.

Plant Kitchen Plant Based Greek Style cubes in brine £2.75, 200g

FIRST to market! 100% vegan coconut oil based, cubed feta alternative that tastes and crumbles like feta.

Vegan Chocolate Chip Cookie 75p Each

A soft, gooey vegan-friendly cookie packed with Belgian chocolate chips

 Plant Kitchen BBQ No-Chicken Pieces

£2, 180g

Packed with pea and wheat protein, in a tangy BBQ marinade. The perfect addition to any salad or sandwich!

Tastes delicious and is an Eat Well approved – meaning this is a healthy and seriously tasty choice.

Plant Kitchen Piri Piri No-Chicken Pieces

£2, 180g

Made with wheat and pea protein, these look and taste JUST like chicken and are the perfect meat substitute for all your favourite recipes

Eat Well approved – meaning this is also a healthy and seriously tasty choice.

Plant Kitchen 2 Melt in the Middle No Fish Cakes

£3.50, 290g

A soon to be family favourite made with rice protein for the perfect flaky texture. The no fish cake also boasts the must have deliciously creamy centre.

Plant Kitchen Sweet N Sour No Chicken £3.50g, 400g

A vegan-friendly version of everyone’s favourite takeaway. Tender pieces of pea protein coated in crispy crumb, eggless fried rice with a sweet and sour sauce.

Plant Kitchen Chickenless Tikka Masala £4, 400g Serves 2

Tender pieces of plant protein in a perfectly spiced authentic tikka sauce

Plant Kitchen Plant Based Mature Style Block and Sliced

£2.25, 200g

An EXCLUSIVE recipe to M&S, 100% vegan coconut oil-based block Cheddar alternative that tastes and melts like Cheddar.

2 Plant Kitchen Vegan Strawberry Cheesecake Wedges £4, 180g

Strawberry and Madagascan vanilla cheesecake wedges made with a plant-based lentil protein cream. The dairy free cream cheese creates a luxurious creamy texture, and the crunchy oat biscuit base makes this a perfect New York cheesecake alternative!

 

As well as the cookie and New York Style No Salt-Beef Pretzel Roll, meat-free versions of customer favourites like Chicken-less Tikka Masala, Melt in the Middle No-Fish Cakes, No-Beef Meatballs and No-Chicken Southern Fried Tenders, and stir fry ready Plant Kitchen BBQ No-Chicken Pieces and Piri Piri No-Chicken Pieces – have launched in the upmarket grocer this month. 

They are also launching the first M&S vegan cheese.

For non-vegans, the grocer has also revealed a Eat Well range, with food enriched with Vitamin D to help support immune functions.       

Fans have praised the flavour of the vegan roll, with many saying they were shocked it was vegan


One Instagram user said they were ‘blown away’ by the sandwich (left). While others praised the grocer’s Vegan Chocolate Chip Cookie – a soft, gooey vegan-friendly cookie packed with Belgian chocolate chips which cost just 75p (right)

One said the sandwich was ‘the best they’ve ever had’ while others said it was ‘absolutely worth the hype’

The Eat Well criteria and highlight their amazing benefits too, e.g. high in fibre, high in protein, 2 of your 5 a day. Packed with veggies or containing vitamins and minerals, if a product has the Eat Well seal of approval then you KNOW it’s healthy an important part of a healthy diet.

And people can’t get enough. On the retailer’s Instagram, thousands of people have commented and liked the new dishes.

‘Amazing!!!! Need these on the days when I can’t cook,’ one said.


Instagram has been flooded with pictures of the sandwiches with many praising it’s texture and taste

Many said they’d be stopping by Marks & Spencer to pick up the sandwich during essential visits 

‘This all looks delicious,’ said another.

‘Definitely calls for a trip to M&S,’ said a third 

M&S Nutritionist, Laura Street: ‘Health is confusing: from differing levels on knowledge among our friends and family, to conflicting advice in the media, it’s tricky to navigate and the vast majority of people do not have access to a nutritionist. 

‘Along with guidance from the British Nutrition Foundation and based on current nutritional guidelines from the government we have distilled scientific-evidence based nutrition to sort nutri-myth from fact to help you.

For non-vegans, the grocer has also revealed a Eat Well range, with food enriched with Vitamin D to help support immune functions

MARKS & SPENCER 2021 EAT WELL RANGE 

1. Buddha Boost Bowl £3.50, 400g Black rice, mushrooms, butternut squash, kale and turmeric, this delicious bowl of goodness contains a source of protein, low in salt and saturated fat, source of fibre and each bowl provides you with an impressive 2 of your 5 a day

2. Smoky Chipotle Chicken £4, 380g Smoky chipotle spiced chicken with roasted butternut and wholegrain rice, turtle beans and chickpeas, also high in protein and 1 of your 5 a day

3. Plant Kitchen No Beef Meatballs £3.50, 276ml Bursting with flavour, soya protein mixed with roasted garlic and seasoned with oregano and basil

4. Up – Beet and Berry Pure Cold Pressed £2.50, 250ml Juices packed with 80 per cent veggies and available in three flavours. This is beautiful beetroot, raspberry, apple and ginger. 1 of your 5 a day and source of vitamin C

5. Get Up & Glow Pure Gold Pressed £2.50, 250ml Blend of carrot, orange, passion fruit and turmeric. 1 of your 5 a day and source of Vitamin C

6. Green & Clean Pure Cold Pressed £2.50, 250ml This green goddess: spinach, kale, cucumber, pear, romaine and lime – the ultimate refresher. 1 of your 5 a day and source of Vitamin C

7. Bang Bang No Chicken Salad £5.50, 240g Delicious marinated wheat and pea protein chunks, cabbage, edamame soybean, red pepper and peanut salad with a peanut, coconut and chilli dressing. Vegan and source of protein

8. Teriyaki Chicken & Black Rice £4, 380g – Succulent teriyaki chicken and black rice with roasted mushrooms, fresh carrot and pak choi: high in protein and 1 of your 5 a day.

 

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