Woman who built $15million beauty empire launches new SPF 50+ products
The ultimate summer staple: Woman who built a $15million beauty empire after rejecting a $300,000 Shark Tank offer launches new SPF 50+ products designed to be worn with your makeup
- Iris Smit has launched SPF50+ products designed to be worn with your makeup
- The 26-year-old is behind the multi-million dollar Quick Flick and Beauty Fridge
- She spent two years creating products that offer full sun protection over makeup
- New Quick Screen range features three-in-one moisturiser, primer and SPF50+
Iris Smit (pictured) has launched the Quick Screen range featuring a three-in-one moisturiser, primer and SPF50+ formula after she saw a gap in the suncare market
A young woman who went from rejecting a $300,000 Shark Tank offer to building a $15million beauty empire has created a new collection of SPF50+ products designed to be worn with your makeup.
Iris Smit, from Perth, has launched the Quick Screen range featuring a three-in-one moisturiser, primer and SPF50+ formula after she saw a gap in the suncare market.
The 26-year-old – who’s behind Quick Flick and Beauty Fridge – spent two years coming up with a simple solution by creating products that offer full sun protection over makeup – and leaving skin glowing without any white marks or a ‘cakey’ mess.
Not only does the sunscreen shield your face from the sun, but it also protects your skin against blue light damage from digital gadgets.
She created a new collection of SPF50+ products designed to be worn with your makeup
She spent two years coming up with a simple solution by creating products that offer full sun protection over makeup – and leaving skin glowing without any white marks or a ‘cakey’ mess
‘Growing up in sunny Western Australia, SPF has always been the most important thing I’ve done for my skin. However, finding a multi-tasking sunscreen that I felt excited to put on my face proved tricky,’ the beauty innovation queen said.
Her new line features two brand new suncare products – including a facial lotion and a, invisible-finish mist – costing $45 each.
‘I wanted to challenge myself to really innovate and improve upon the existing products available to consumers’, the entrepreneur said.
‘I’m really proud to bring not one, but two products to the market that perfectly blend skincare and suncare and solve a lot of the problems that consumers face when using suncare products.’
During the two-year process, Iris said the new collection ‘really tested’ her.
‘It was certainly challenging developing two new products at the same time, in the middle of a pandemic and going through all the requirements to get Therapeutic Goods Administration (TGA) certification,’ she said.
‘Let’s just say Australia is the hardest country to get a sunscreen product approved. We were so determined to challenge traditional sunscreen products that it took us two years to get these formulas right and hundreds of rounds of samples.
‘I think our manufacturer hated us by the end of it – but you have to be fussy and particular when creating a totally new and innovative formula.’
The Australian-made Quick Screen range, which are are vegan-friendly and not tested on animals. has launched online and in Priceline stores across the country.
The Quick Screen set (pictured) is the ultimate facial mist that acts as a finishing spray over makeup while providing SPF50+ protection
Iris first found herself in the beauty world after she launch her brand The Quick Flick, which offers women an easier way of ‘stamping’ a perfect winged tip onto your lids in just seconds
Iris first found herself in the beauty world after she launch her brand The Quick Flick, which offers women an easier way of ‘stamping’ a perfect winged tip onto your lids in just seconds.
The young entrepreneur – who invested $10,000 of her own money into the brand – appeared on Shark Tank in May 2018 just three months into her business.
The sharks were hugely interested in her $35 product with Andrew Banks offering to invest $300,000 – a deal for 25 per cent of her company.
But by the time she had to sign the contract, five months had passed, Iris realised her business was worth more than the offer.
‘When the Shark Tank show was filmed I had only really been in business for about three months. It was early days, however I was already turning over $100,000 a month by that stage,’ she told Daily Mail Australia.
‘My business was valued by the sharks on the show at $1 million, however by the time the show aired in May, its valuation had already tripled. I wasn’t in the position where I really needed the $300,000.
The Quick Flick first made headlines in December 2017 after Iris, the then-university interior architecture student, launched her brand in her two-bedroom apartment – and dropping off orders at the Post Office via a shopping trolley
‘I was cash flow positive and I already had plenty of retail deals lined up. Signing the deal would have also restricted me from starting other brands such as Beauty Fridge.
‘I had so many ideas for other products and brands, I didn’t want to limit my career and lock myself in. Despite having so many friends and family pressuring me to sign the deal, the thought of it gave me anxiety. I trusted my gut, so I knew it wasn’t right.’
The winged eye-liner queen went out on her own – and within 12 months, she turned over $10 million dollars.
‘I didn’t ever imagine that The Quick Flick would blow up like it did after the Shark Tank show. The publicity we received was invaluable,’ she said.
‘I honestly believe the company grew overnight what other businesses would grow in a few years. It was definitely tough and I had to put procedures in place pretty quickly to ensure we could keep up with the demand.’
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