Blumhouse Exec on Innovation Being More Than Just ‘Out-Bidding the Big Boys’

Living in the era of peak TV, there’s more content to choose from than ever before. With broadcast TV, cable, and streaming services all competing for the audience’s attention, some studios are finding new and innovative ways to do so.

At the ATX Television Festival’s Emerging Studios panel Friday, four executives gathered to share their thoughts on how the peak TV era is changing the medium from their perspective. Blumhouse’s Marci Wiseman, Annapurna’s Ali Krug, Miramax’s Lauren Whitney, and eOne’s Pancho Mansfield were all on hand to discuss television’s current Renaissance, as well as the challenges and opportunities it’s providing.

“In a universe where channels are meaningless to the viewer, the opportunity for independent studios is to be brand-focused,” Wiseman explained. She’s been using Blumhouse’s notoriety for making horror films that are low in budget but high in creative freedom to draw in talent as they continue to move into TV’s rapidly evolving landscape.

Specifically, she described Blumhouse’s upcoming anthology series that will premiere this October on Hulu. The episodes will be released monthly, starting with a “super-sized” 90-minute premiere, and will be thematically tied to one another.

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