George Clooney gets snubbed for a piece of toast in new Warburtons TV ad
Hollywood star George Clooney is the latest celebrity to star in a TV advert for bakery brand Warburtons.
The actor – who turns 60 today – appears alongside bakery boss Jonathan Warburton in the new minute-long promo which will air on ITV on May 8, with George donating his fee to charity.
The clip focuses on Jonathan preparing a piece of toast, with his receptionist interrupting to tell him: ‘Mr Warburton, George Clooney is on the line!’
Appearing on a laptop screen, George attempts to pitch an idea – only for the bakery boss to snub him for a piece of toast and close his laptop.
‘He hung up?’ George says.
Speaking about appearing in the ad, George said: ‘It’s not every day your call is turned down for a slice of toast, but needless to say I had a lot of fun filming this spot. It was great working with the Warburtons team and I’m thankful for the support they are providing to the Clooney Foundation For Justice.’
Jonathan added: ‘We are thrilled to have George Clooney star in our latest campaign. Video calls have become part of normal life for so many of us during the last year, but George Clooney popping up on screen was quite a surprise!
‘At Warburtons, we pride ourselves on the care that goes into making sure that every single loaf is as fresh and high quality as possible. Quality is truly at the heart of our 145-year-old business, and this new ad is a real celebration of that passion, and we hope it will bring a smile to those watching.’
The fee paid to Clooney for his participation in the campaign was donated to the Clooney Foundation For Justice, which was founded by the actor and his wife, the international human rights lawyer, Amal.
George is the latest star to sign up to do a Warburtons ad, following the likes of Robert De Niro and Sylvester Stallone.
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