I'm A Celeb rocked by Ofcom complaints after Jordan North vomited during launch

I’m A Celebrity… Get Me Out Of Here! has been hit by a number of Ofcom complaints following Sunday’s night night.

At its peak, 12 millions viewers tuned in for the first episode of the new series, which saw BBC Radio One DJ Jordan North – who is terrified of heights – vomit in the bushes before he abseiled down a cliff face before he even entered the camp.

According to the regulator, 79 people have contacted them over the series debut with 39 of those focused on the vomiting scenes.

In a statement, Ofcom said: ‘Ofcom has received a total of 79 complaints for last night’s I’m a Celebrity… Get Me Out of Here! of which 37 related to scenes of Jordan vomiting and 18 related to non-specific animal welfare.’

Other viewers complained about the treatment of animals during the launch, as the contestants were seen eating rabbit after spending 12 minutes inside a plastic box full of creepy crawlies.

While a number of viewers took issues with Jordan’s puking, others joked he’s put himself in the firing line for every single trial.

Former I’m A Celeb star Jake Quickenden was one of the stars who said the DJ has set himself up for the series.

‘HahHa Jordan’s doing the trials then #imacelebrity (sic),’ he wrote.

Jordan’s Radio 1 colleague Nick Grimshaw threw shade on the DJ, posting a GIF of a vomiting puppet from Team America World Police.

Indeed, the episode ended as EastEnders star Shane Richie and Jordan were voted by the public to take on the series’ first bushtucker trial.

The pair looked less than pleased as they discovered they’d been chosen to take on the Viper Vault.

Shane has already won over viewers with his cheek chappy nature, but it seems he didn’t do enough to be safe from the wrath of the viewers’ votes.

Fans will be able to see the results of the trial on tonight’s show.

I’m a Celebrity continues on weeknights and Sundays at 9pm on ITV through to its final on Friday 4 December.

MORE : I’m A Celebrity 2020: Petrified Jordan North ‘never been so scared’ as he faces trial in teaser clip

MORE : I’m A Celebrity 2020: Jordan North and Shane Richie voted for first bushtucker trial

What is Ofcom and what does it cover?

Ofcom is the regulator for the communications services that we use and rely on each day.

The watchdog makes sure people get the best from their broadband, home phone and mobile services, as well as keeping an eye on TV and radio.

Ofcom deals with most content on television, radio and video-on-demand services, including the BBC. However, if your complaint is about something you saw or heard in a BBC programme, you may need to complain to the BBC first.

Its rules for television and radio programmes are set out in the Broadcasting Code.

The rules in the Broadcasting Code also apply to the BBC iPlayer.

This Broadcasting Code is the rule book that broadcasters have to follow and it covers a number of areas, including; protecting the under-18s, protecting audiences from harmful and/or offensive material and ensuring that news, in whatever form, is reported with due accuracy and presented with due impartiality.

Audiences can complain to Ofcom if they believe a breach of the Broadcasting Code has been made.

Every time Ofcom receives a complaint from a viewer or listener, they assess it to see if it needs further investigation.

If Ofcom decide to investigate, they will include the case in a list of new investigations, published in the Broadcast and On Demand Bulletin.

An investigation is a formal process which can take some time depending on the complexity of the issues involved.

Ofcom can also launch investigations in the absence of a complaint from a viewer or listener.

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