Jade Thirlwall exposes major ‘problem’ with The X Factor: ‘You can’t lie to people’

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Little Mix have conquered a lot since winning The X Factor in 2011 and they’ve branched out into very familiar territory as they front their own seven-episode talent show on BBC called The Search. A similar set-up to that of their career-making contest, they hope that their concept would pull back reality TV singing show ratings, something the ITV program failed to do.

I think the problem is when it’s like a script

Jade Thirlwall

The Search was set to air in early 2020, but due to the coronavirus pandemic, production was postponed.

But not to worry, it’s new start date is only days away. And with the four lasses at the helm, it’s set to be great.

Speaking ahead of its debut, the ladies reflected on the decline in viewing figures, pondering the reason behind it.

“I think the problem is when it’s like a script,” band member Jade Thirlwall said.

“When they’re like, ‘This is going to be a sob story,’ then they’ll stop the song halfway through and ask if they have something else. We got so used to seeing that, it lost its authenticity.

“The minute it doesn’t seem real, you switch off. How am I meant to believe in it any more?

“I could literally write it myself and tell you what’s coming next.”

She noted that with their new show, they wanted to wipe the slate clean and start with a fresh canvas.

“When we created The Search we wanted to make sure it was a new dawn of reality TV where authenticity is key.

“You can’t lie to people,” she noted.

“People aren’t stupid any more about the smoke and mirrors.”

Knowing all too well what it’s like to stand in front of a panel of judges means the girls will resonate more with hopeful contestants, not to mention they understand what not to do to kill off a reality show.

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But as Little Mix announced their new venture, a rivalry broke out between them and music mogul Simon Cowell, who subsequently rushed to put on an X Factor spin-off series called The X Factor: the Band.

The concept was very similar to The Search, but failed to reach three million viewers when it aired in December.

A total flop, the hasty decision try and “beat” The Search to the pip sparked feud rumours between the group and their former record label boss, but they insisted there was no animosity between them.

“I think with Simon it’s all fun and games. We’ve got no personal vendetta against him,” Jade continued to tell Radio Times.

Little Mix’s full interview is available to read now in Radio Times [RADIO TIMES]

“We moved on and, to be fair, over the years we didn’t actually see him that much. We’re not ones to hold grudges.”

Since The X Factor is being “rested” this year, when the interviewer suggested that the latter would win in the battle of the singing competitions, Perrie Edwards grinned: “The best revenge is success.”

Nevertheless, Little Mix’s fan base will be sure to watch their favourite singers sort through up and coming talent when The Search finally airs.

Little Mix’s full interview is available to read now in Radio Times.

The Search begins 26 September on BBC One.

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