John Lewis’ Christmas advert 2020 leaves viewers emotional after ‘nasty’ year

As ever, the John Lewis Christmas advert has left viewers reaching for a box of tissues.

The annual video was released by the high street giant this morning in hopes of bringing cheer to the nation with its simple "give a little love," message.

Bosses at the retailer hope that nine different scenarios created by eight artists will also celebrate the creative industries that have been hit by the coronavirus pandemic.

The festive favourite was almost axed by bosses when the world went into lockdown in March but the spirit of Brits and encouragement from charities saved it from the brink.

After partnering up with sister brand Waitrose, the company were inspired by the clap for carers movement and Captain Sir Tom Moore who raised £33million for the NHS.

The advert sees a young boy looking upset after his football becomes stuck in a tree.

Gazing up at the tree, a young girl walks by and offers to help and throws her heart-shaped umbrella at the ball setting it free.

Shortly after, the scene cuts to an animation of the boy coming across a snowman who appears to have the world on his shoulders, the lad later cheers the snowman up by making him a heart-shaped balloon.

Following the heart theme, a young girl is on the verge of tears when her glasses break, leaving her unable to see.

A nurse who was sat alongside the youngster on the Tube then takes a heart-shaped sticker from her apple and fixes her glasses.

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As the overjoyed kid jumps off of the train, the animation cuts back to real life and it is, in fact, the girl who helped the young boy with his misplaced football.

Social media viewers were left wiping the tears away after the advert premiered on the brand's respected channels.

"The message behind the advert is priceless! Been a nasty year, and this is a great idea," said one fan.

While a second commented: "Awwww this made my eyes watery given the year we;ve all had #givealittlelove indeed… thank you!"

"So heartwarming! This is the perfect reminder we need right now to share kindness always, but especially at this time of year," added a third.

Martin George, Director of Customer at Waitrose said: "We felt there was a very real option this year for us not to do an ad at all and we did think about that very seriously."

He went on to say: "When we thought about it our inspiration was the British public. We started to see the acts of amazing generosity such as Captain Tom Moore as well as a number of other people.

"In the early stages of lockdown, we all remember how humbled we were by the spontaneous acts of kindness that emerged within communities.

"Our ambition then was to inspire a generation with the simple thought that if we all give a little love, the world will be a better place."

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