Rome’s MIA Finds Niche in Global Entertainment Business

Just as the viability of classic film market models including Cannes and the AFM is coming into question, Rome’s MIA Market for feature films, TV series, and documentaries is gaining traction with a new concept.

Launched in 2015 as a re-invention of the Rome Film Festival’s Business Street mart in a concerted effort to put Italy back on the global content-markets map, MIA is a one-stop shop event for the cream of the crop in film, TV series and docs that instead of booths and stands provides meticulous assistance setting up curated business meetings in a congenial setting and a mix of quality fresh finished product as well as pitching sessions of upcoming selected movies, skeins and docs in various stages.

MIA, an acronym for Mercato Internazionale Audiovisivo or Intl. Audiovisual Market, is backed by Italy’s motion picture association Anica and TV producers’ org APT. The mart was attended by 1,800 execs from 58 countries during its third edition in 2017. More significantly, an impressive roster of top level execs and industry personalities showed up.

Now a robust representation of top players is also expected to make the trek to the Eternal City for this year’s fourth edition of the post-Mipcom pre-AFM (Oct. 17-21) mart that will take place a stone’s throw from Rome’s cinematic Via Veneto in a central area between the 17th century Palazzo Barberini where meetings and several MIA events are held, and nearby cinemas.

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