Towie fans left in stitches after James Argent admits to Gemma Collins he's been using her Femfresh as deodorant

Viewers couldn't believe it when he made the embarrassing admission during a heart-to-heart on tonight's eventful episode of Towie.

Gemma, 37, said: "I do get arsey when you use my en suite. That is my en suite. But you can use it, I don't mind."

Motioning to his armpits, Arg, 30, said: "I actually thought Femfresh was deodorant."

His shocked girlfriend screamed: "James! No Femfresh is for privates."

After a short pause, James said: "I feel I'm lucky to  have you."

Fans couldn't get enough of their hilarious conversation and swarmed to Twitter to share how funny they found Arg's admission.

One wrote: "@RealJamesArgent never fails to make me laugh!! thinking fem fresh is deodorant  #Towie

Another commented: "Tonight’s #TOWIE has left me wondering what Arg actually uses The GC’s fem fresh for!?"

A third shared: "Wait…… ARG THOUGHT FEM FRESH WAS DEODORANT?! I’m crying #towie"

Arg's embarrassing admission comes as fans were left unconvinced after he told Gemma that she was his "future wife" and "mother of my children" before leaning in to kiss her in the same conversation.

Viewers appeared to not quite believe the reality star's words as the couple smoothed things over in tonight's episode of Towie after a rough couple of weeks for their relationship.

As the couple chatted in a club, Arg told Gemma: "Honestly from the bottom of my heart this isn't a joke to me. For me this is real, I genuinely love you and i want to be with you.

"I do see a future with you. I'm looking at you now and I do see you as my long-term partner, and my potential future wife and the mother of my children."

A shocked Gemma asked: "Like f**cking hell do you mean this?"

Arg replied: "Yes I do! But right now we're not ready to have kids until we have a period where we're stable. Do you agree?"

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