Ikea reminds customers not to masturbate in their stores after X-rated footage of Chinese woman goes viral – The Sun
IKEA has pleaded with customers to be 'civilised' and refrain from masturbating in stores after a video of a porn star pleasuring herself in a branch immerged.
The homeware furnishings brand issued a statement after the 16-minute long video shot in a store in China last week went viral.
"We resolutely oppose and condemn this kind of behaviour and immediately reported it to the police in the city of the suspected store," a spokesperson for Ikea said.
The statement then reiterated that customers should "browse stores in an orderly and civilised way" once Ikea branches reopen from May 18.
Ikea stores in China are stepping up security after the DIY enthusiast featured in a graphic 16-minute long video went viral.
Chinese officials were rubbed up the wrong way by the incident, which took place on a busy shop floor while pensioners and young children walked by, according to reports in China.
Some social media users identified the woman as a Chinese porn star known as 'Fullfive', although this has not been confirmed.
Her illicit activity is rumoured to have been filmed in IKEA's branch in the Tianhe District in Guangzhou, capital city of Guangdong Province in South China.
It's not clear when exactly the footage was filmed, and other shoppers do not appear to be wearing face masks.
Browse stores in an orderly and civilised way
But it shows the IKEA branch was crowded with customers as the suspected porn star pleasured herself on camera, often just a few steps away from elderly shoppers and kids.
IKEA China said it had laid a complaint with cops about her smutty behaviour.
Chinese government mouthpiece Global Times also condemned the widespread release of "pornography" across social media when the footage went viral – before being censored.
GT said that Fullfive and her cameraman could face criminal charge including a prison term of up to three years for the offence of "spreading obscene material".
Graphic footage released at the weekend caused a stir among Chinese-speaking internet users after it showed the woman and her cameraman setting up in various locations inside the IKEA branch for their risque film.
Social media platforms on which the x-rated clip was later released are expected to come under scrutiny for failing to filter the content.
The embarrassed Swedish furniture company said in a statement that IKEA China was "taking the matter very seriously.
"We oppose and condemn these actions and have reported the incident to the police.
"IKEA is committed to providing home inspiration for the public.
"We will increase security and cleaning in order to create a safe, comfortable and healthy shopping experience and environment."
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