Jeremy Clarkson’s Hawkstone lager is Britain’s no1 selling beer on Amazon & is so popular it could sell out by Christmas
JEREMY Clarkson has proved he's just as much a dab hand in the brewery as he is with cars as his Hawkstone lager hopped straight to the best selling beer spot on Amazon.
There are fears the tipple is so popular it could sell out before Christmas as fans of the ex-Top Gear host rush to buy a bottle – making it the UK's number one selling beer on Amazon just eight hours after it launched.
Clarkson's larger is selling better than favourites such as Budweiser, Corona and Stella Artois.
With sales going through the roof, his team are debating whether to put a limit on many bottles customers can snap up to stop it going out of stock before Christmas.
The Clarkson's Farm star achieved his childhood ambition of hosting a "p*** up in a brewery" to mark the launch of his new lager Hawkstone this week.
Scrambling atop his famous Lamborghini tractor, beer in hand, the 61-year-old proclaimed: “Have a drink, have a drive, see what you can find!".
Clarkson grew the barley for the blend on his Diddly Squat Farm in the Cotswolds – but credits his farm manager Kaleb Cooper, 21, with much of the beer's success.
He said: "He really was the one who put all the work into growing the barley – we did it together but he obviously knows what he's doing."
The launch party was held at the Cotswold Brewery Co near Cheltenham, which has teamed up with Jeremy to brew the beer.
After creating his own Hawkstone brew, Jeremy was shocked to discover the disparity between the £205 per tonne he was originally paid for his premium barley, and the £580 per tonne it costs by the time it reaches brewers.
The star's next mission is to attempt to secure fairer deals for barley producers – perhaps involving the setting up of a farmers’ co-operative. He held a round table with other farmers to discuss the issue.
Jeremy said: "I had to do all the growing, I had to take all the risk, I had to fertilise it and spray it and look after it, and then somebody just picks it up in a lorry and then adds £375 to the price?
“Jesus. That’s how badly off farmers are these days."
The Grand Tour star admitted the "hardest part" of creating his own blend was deciding how strong to make it.
His son urged him to go for a punchy alcohol content, while his dry-stone waller Gerald Cooper, 72, told him to go for a weaker brew.
Jeremy said: "My son said, 'Make it as strong as possible, I haven’t got very much money, so I want to go out and get as pissed as possible for the smallest amount of outlay.'
“Gerald, my dry-stone waller and head of security at the farm, when he goes to the pub he likes to drink eight pints, so he likes a low-alcohol beer. So we’ve gone for 4.8. A nice in-between number.”
We pay for your stories!
Do you have a story for The Sun news desk?
Email us at [email protected] or call 0207 782 4104. You can WhatsApp us on 07423 720 250. We pay for videos too.
Click here to upload yours.
Click here to get The Sun newspaper delivered for FREE for the next six weeks.
Source: Read Full Article