Meghan and Harry should have used Spotify spat to leave ‘disaster’ deal – expert
Meghan Markle and Prince Harry should have used Spotify's recent anti-vax controversy to their advantage and quit their "disaster" deal, a PR expert has explosively claimed.
The Duke and Duchess of Sussex, who signed the mammoth £18 million deal with the streaming giant over a year ago, have released just 35 minutes of content so far.
Spotify were in the firing line of criticism and scrutiny last week for hosting anti-jab content by US podcaster Joe Rogan – which led royal fans to urge the Sussexes to walk away from the deal.
But in a recent statement, the couple claimed they were committed to keeping the partnership with the streaming platform alive to "ensure changes to its platform are made to help address this public health crisis".
Anthony Burr, a public relations expert, believes that the couple's deal is a "disaster" and advised the former royal couple to think "very carefully" on how to protect their brand.
Talking to The Sun Online, Burr said: "It’s a bit of a disaster right now. You’ve got this coming out when people are looking.
"If it’s not working or they don’t like the deal with Spotify, this is the time they can step out and say 'right, I don’t like the content you’re producing'.
"Using the anti-vax stuff as an excuse would be the way out if they want out.”
The Sussexes said they raised concerns with Spotify over the weekend about the spread of Covid misinformation.
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They said they had long worked to "address the real-time global misinformation crisis".
The pair continued in a statement: "Last April, our co-founders began expressing concerns to our partners at Spotify about the all too real consequences of Covid misinformation on its platform.
"We have continued to express our concerns to Spotify to ensure changes to its platform are made to help address this public health crisis.
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"We look to Spotify to meet this moment and are committed to continuing our work together as it does."
Anthony Burr told The Sun Online that now is the time for the couple to "make a stand and say this isn't working".
He continued: "If you really believe in something, especially when you go public about your beliefs then you have to stand up and be counted."
The Sussexes and Spotify have been contacted for comment.
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