Now Russia sanctions PEPPA PIG: Court rules its trademark can be used
Now Russia sanctions PEPPA PIG: Court rules trademark for the beloved children’s cartoon can be flouted amid ‘restrictive’ Western measures – paving the way for mass abuse of copyright
- Russian judge passes ruling allowing copyright infringement of Western firms
- Judge Andrei Slavinsky said iconic images can still be used without punishment
- Peppa Pig will continue to be shown in Moscow despite call from Entertainment One – the cartoon’s creator – requesting it be dropped in Russia as per sanctions
Russia has made the astonishing decision to sanction beloved cartoon character Peppa Pig and Daddy Pig as the crisis deepens over Vladimir Putin’s war in Ukraine.
A court has ruled that trademarks for the world famous images can be flouted without punishment in Russia, in retaliation for British sanctions against Moscow.
Entertainment One – the company behind Peppa Pig – had claimed it was owed approximately 40,000 Russian rubles for breach of copyright, but this was rubbished by defiant Russian lawmakers.
The ruling by Judge Andrei Slavinsky in a provincial arbitration court in Kirov could pave the way for the mass abuse of Western trademarks and copyrights – allowing Russia to flout copyright laws by refusing infringement claims.
Judge Slavinsky said the ‘restrictive’ political and economic sanctions from the West over the military invasion of Ukraine allowed the court to refuse infringement claims brought by Entertainment One UK Ltd.
The use of patented inventions, industrial designs and utility models from ‘unfriendly countries’, namely the US and Britain due to the collapse in relations since Putin’s invasion, will still be permitted in Russia.
The use of patented inventions, industrial designs and utility models from ‘unfriendly countries’, namely the US and Britain due to the collapse in relations since Vladimir Putin’s invasion of Ukraine, will still be permitted in Russia
Entertainment One – the company behind Peppa Pig – alleged it was owed approximately 40,000 Russian rubles for breach of copyright, but their claim was rubbished by defiant Russian lawmakers
In 2019 US multinational Hasbro acquired the British preschool animated TV series in a $3.8 billion deal for Entertainment One.
The court ruling links the Peppa Pig and Daddy Pig infringement claim to ‘unfriendly actions of the United States of America and affiliated foreign countries’, according to legal documents from the Kirov case.
Sanctions against Russia allow the court not to protect the UK company’s trademark rights, said the judge amid suspicion the case has been seized on by the authorities in Moscow as a weapon against Western sanctions.
Entertainment One’s case in sleepy Kirov – 595 miles northeast of Moscow – had claimed an ‘abuse of right’.
The obscure case was brought against Ivan Kozhevnikov, an entrepreneur, to protect trademark rights for drawings of the beloved children’s cartoon characters.
In the hearing, the judge appeared well versed in the nuances of the latest sanctions developments.
The British company can appeal the bizarre ruling against its claim for around £400 in compensation for unlawful copying of its images.
The British company behind beloved children’s cartoon Peppa Pig can appeal the bizarre ruling against its claim for around £400 in compensation for unlawful copying of its images
By the time the case was heard, the value of the claim had sunk to £230 due to the plummeting of Putin’s rouble currency caused by the war in Ukraine.
The ruling is seen as revenge for Western patent authorities severing their ties with Russia due to the Ukrainian crisis.
The company had previously enjoyed success in Russia over its claims.
The Kirov case is one of multiple Peppa and Daddy Pig infringement cases filed in Russia from Britain, including several in Siberia.
The Russians could have been aware of Boris Johnson’s admiration for Peppa Pig after his bizarre November speech to the Confederation of British Industry.
Referring to a theme park in Hampshire, he told surprised business executives: ‘Yesterday I went, as we all must, to Peppa Pig World…
‘I loved it. Peppa Pig World is very much my kind of place: it has very safe streets, discipline in schools.’
He went on, after losing his place in his speech: ‘Who would have believed that a pig that looks like a hairdryer or possibly a Picasso-like hairdryer, a pig that was rejected by the BBC, would now be exported to 180 countries with theme parks both in America and China?’
The ruling could trigger more widespread abuse of trademarks as was common in Russia in the years after the fall of the Soviet Union in 1991.
Source: Read Full Article