Opposition parties rally against two-for-one junk food deals and advertising in joint letter organised by Jamie Oliver
The buy-one-get-one-free offers lure people into eating much more and account for 40 per cent of unhealthy grub bought.
The Downing Street proposal of a ban has been backed by Labour, the Lib Dems and the SNP. They also backed plans to curb junk food advertising before 9pm as well as celebrity endorsement for unhealthy products.
In a letter, organised by TV chef Jamie Oliver, opposition leaders say a failure to act could create a generation of kids who die before their parents. It calls for 13 measures, including taxes on unhealthy food, which government sources say are due to be announced by the end of June.
Jeremy Corbyn, Nicola Sturgeon and Sir Vince Cable say they will support the PM if she takes “bold action to tackle one of the greatest health challenges of our time”.
The letter, reported in The Times, means any new legislation will easily get through Parliament.
Figures show a third of children are too fat when they leave primary school and poor kids are twice as likely to be obese.
But Tim Rycroft, of the Food and Drink Federation, said it was “much too early” for more regulation because the industry is trying to make food healthier.
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