Research asks why pub-goers say they look better between 9pm and 2am

Pub-goers are more likely to think they’re good-looking between 9pm and 2am due to the dwindling time frame in which to find a partner for the evening, study shows

  • Scandinavians found pub-goers saw themselves as more attractive in evenings
  • Research says confidence is more to do with time of day than alcohol consumed 
  • Study said: ‘Men tend to display more promiscuous sexual attitudes than women’

With pubs now open once more, drinkers can start gathering some Dutch courage before dusting off those awkward chat-up lines.

But research suggests any confidence will have more to do with the time of day than the amount of alcohol they have consumed.

Scandinavian academics found that pub-goers rated themselves as more attractive later in the evening – irrespective of whether or not they had been drinking.

Scandinavian academics found that pub-goers rated themselves as more attractive later in the evening – irrespective of whether or not they had been drinking. (Stock image)

People are more likely to think they are good-looking between the hours of 9pm and 2am than at any other time of the day, the research discovered.

This applied to single men and women – and also men in relationships.

The scientists put the confidence boost down to the dwindling time-frame in which to find a partner for the evening.

Research suggests any confidence will have more to do with the time of day than the amount of alcohol they have consumed. Pictured: A trio of revellers in Leeds on Saturday

Study co-author Professor Tobias Otterbring said: ‘As the threat of not finding a mate becomes greater around closing time, a rise in one’s own attractiveness seems to be a way that people adapt and causes them to approach potential mates.’

Explaining the difference between men and women, he added: ‘Men tend to display more promiscuous sexual attitudes and behaviours than women in short-term mating contexts.’

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