Holly Willoughby's husband Dan Baldwin's company sees assets plunge

Holly Willoughby’s husband Dan Baldwin’s production company sees its assets plunge by £1.6MILLION after slashing staff from 38 to 20

Holly Willoughby’s husband Dan Baldwin’s TV production company has seen its assets plunge by £1.6 million, according to its latest accounts.

Figures for Hungry Bear Media Ltd, acquired by The Daily Mail’s Richard Eden, show that its net assets plunged by a staggering £1.6 million last year, from £1.83 million in 2020 to £256,000. 

The firm, which Dan founded in 2014, has created programmes including Michael McIntyre’s Big Show, as well as Feel The Fear With Wim Hof, on which Willoughby was a presenter.

Drama: Holly Willoughby’s husband Dan Baldwin’s production company has seen its assets plunge by £1.6 million, according to its latest accounts 

Hungry Bear Media Ltd has also slashed its employee numbers from 38 members of staff to just 20. 

A spokesman declined to comment when contacted by The Daily Mail.

Elsewhere, Holly appears to be moving on from her recent ‘queuegate’ controversy, which saw her and This Morning co-host Phillip accused of skipping the queue to see the Queen lying in state. 

Woes: Figures for Hungry Bear Media Ltd, which created Freeze The Fear with Wim Hof, show that its net assets plunged to £256,000 (Holly is pictured hosting the show with Lee Mack)

Cut: Hungry Bear Media Ltd has also slashed its employee numbers from 38 members of staff to just 20 (Holly and Dan are pictured in September 2019)

The weeks-long fallout over the incident – which has spawned hundreds of jokes online at their expense – has sparked rival briefing wars, with the presenters’ relationship now said to be under strain.

Holly was also believed to be unhappy that ITV did not step in sooner to back her, and there has been speculation – since denied – that she may leave the show.  

After being seen on the official camera feed inside the venue, the pair said they were there to make a segment for This Morning’s show which would air four days later.

No TV crews other than the official feed were allowed inside.

Fallout: Holly is moving on from her recent ‘queuegate’ controversy, which saw her and Phillip Schofield accused of skipping the queue to see the Queen lying in state

Holly and Phil have not commented on the matter since issuing a statement in which they insisted they ‘did not skip the queue’. 

Despite the fact that calls for Holly and Phil to be sacked could land Alison and Dermot the role as full-time hosts, sources say they have remained loyal. 

Phil and Holly are reportedly paid as much as £600,000 for presenting the daytime show from Mondays to Thursdays, with Alison and Dermot filling in for Friday’s show. 

This Morning insiders believe they are now ‘through the worst of the crisis’ but ITV bosses are still taking steps to make sure Phil and Holly get any support they need.

Statement: This Morning bosses denied show hosts Holly and Phillip had ‘VIP access’ and filed ‘past the Queen lying in state’ 

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