Kate Moss, 48, goes NAKED to launch her lifestyle brand Cosmoss
Kate the wellness queen! Former wild child Moss, 48, goes NAKED to launch her lifestyle brand Cosmoss following in the footsteps of Gwyneth Paltrow and Holly Willoughby
- Kate announced the move by sharing a video of her wild swimming in the nude
- The brand takes inspiration from Gwyneth’s Goop and Holly’s Wylde Moon
- Gwyneth launched Goop in 2008 and it is now worth $250million (£211M)
- Holly followed suit in 2021 launching her self-care business venture
- The supermodel, previously famed for her partying, has since turned her back on her wild ways in favour of a more wholesome lifestyle in the Cotswolds
- Kate revealed that the brand will launch on September 1 2022
She’s one of the world’s most famous models – and now the latest star to launch a wellness brand, following in the footsteps of Gwyneth Paltrow and Holly Willoughby.
On Tuesday, Kate Moss, 48, shared a video of herself wild swimming completely naked, as she announced the launch of her self care-centered brand, Cosmoss.
The supermodel, previously famed for her partying, has since turned her back on her wild ways in favour of a more wholesome lifestyle in the Cotswolds.
OMG! On Tuesday, Kate Moss, 48, took to Instagram where she shared a video of herself wild swimming completely naked, and paraded her bare behind in all its glory in the process
In keeping with her chance of pace, Kate has announced the launch of Cosmoss which she claims is ‘self-care created for life’s modern journeys’.
Kate posted the artistic black-and-white footage of herself on Instagram – which showed her wading through the water’s edge before diving into the lake.
She can be seen strolling away in the video, wading through reeds at the edge of the lake as she glances back over her shoulder at the camera.
After diving into the water, the supermodel gracefully swims away doing breast stroke while wearing no clothes.
Kate revealed that the brand will launch on September 1 2022.
Wild! Kate can be seen strolling away in the video, wading through reeds at the edge of the lake as she glances back over her shoulder at the camera
Kate captioned the video: ‘Mesmerising and magical. COSMOSS is self-care created for life’s modern journeys. @Cosmoss Coming 01.09.22 Join at www.cosmossbykatemoss.com.’
It’s unclear exactly what her lifestyle brand will offer, but it seems as though Kate is following in the steps of Gwyneth and Holly, after they both ventured into the wellness space after carving successful careers in film and TV respectively.
Gwyneth – who is now a big player in the wellness world – first started her brand Goop as a weekly email newsletter offering ‘new age’ advice.
Her articles would share words of wisdom such as how to ‘police your thoughts’ and telling readers to ‘eliminate white foods’.
Today her brand – which has previously caused controversy with risquely-named candles and gold sex toys – is valued at $250million.
Oh wow! Kate flashed a glimpse of her breasts as she strolled through the shallow water
Attention grabbing! The supermodel posted the artistic black-and-white footage of herself to promote her new wellness brand Cosmoss
Swim time! She dove into the water after wading deeper
Presenter Holly launched her business venture Wylde Moon in 2021 and its emphasis on health and wellbeing also drew comparison to Hollywood star Gwyneth.
It was predicted at the time that Holly’s launch could bag her up to £12million, according to financial forecasters.
Holly most recently announced a new wax melt product for her growing lifestyle brand, which also boasts a line of candles, jewellery and perfume.
In January Gwyneth Paltrow, 49, launched a candle called Hands Off My Vagina for her website Goop, benefitting the ACLU in honor of the 49th anniversary of Roe v. Wade.
Queen of the business: Gwyneth – who is now a big player in the wellness world – first started her brand Goop as a weekly email newsletter offering ‘new age’ advice
Strong women: Gwyneth announced a new ‘vagina’ candle benefiting the ACLU in honor of the 49th anniversary of Roe v. Wade
Boss Lady: Holly most recently announced a new wax melt product for her growing lifestyle brand, which also boasts a line of candles, jewellery and perfume
The limited-edition candle was available for $75, with Goop donating $25 from the sale of each candle to the ACLU Foundation’s Reproductive Freedom Project.
Goop previously caused a stir when it launched it’s $75 candle, the similarly titled This Smells Like My Vagina.
The candle sold out instantly at a whopping £58 per candle compared to Holly’s latest wax melt product that only costs £11 for a pack of six.
Business-minded Gwyneth also recently teamed up with Kourtney Kardashian’s lifestyle brand -Poosh- to collab on a candle called ‘Smells Like My Pooshy’.
The candle, which is currently sold out on the Goop website, retails for $75.
Kate, who shares her daughter Lila Grace, 19, co-founder Jefferson Hack, also recently revealed her collaboration with Diet Coke.
The catwalk star is the new ‘creative director’ for the brand as it celebrates its 40th year. Insiders reported she could be earning up to £5million for the partnership.
Ha! Business-minded Gwyneth also recently teamed up with Kourtney Kardashian’s lifestyle brand -Poosh- to collab on a candle called ‘Smells Like My Pooshy’
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