Kate Moss is named as Diet Coke's new Creative Director
‘I’m looking forward to inspiring fans’: Kate Moss is named as Diet Coke’s new Creative Director to lend her fashion expertise to the brand’s new campaign
Kate Moss has been named as the new Creative Director for Diet Coke.
The model, 48, is taking the helm as the brand celebrates its 40th anniversary and will bring to life the new Diet Coke Love What You Love campaign.
The supermodel was brought on board to bring her ‘unique aesthetic and style to the brand’ after the beverage was previously involved in several fashionable collaborations.
‘I’m looking forward to inspiring fans’: Kate Moss has been named as Diet Coke’s new Creative Director to lend her fashion expertise to the brand’s new campaign
Speaking about her new role, Kate said: ‘I am thrilled to join the Diet Coke family – I love the past collaborations they’ve done with such incredible names in fashion.
‘The Love What You Love campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams.
‘As Creative Director, I’m looking forward to inspiring fans and celebrating the brand’s 40th Birthday in style.’
Diet Coke has previously marketed itself within the fashion world, with Karl Lagerfeld designing a bottle in 2012 while Ben Stiller starred in an advert for the drink in character as dimwitted supermodel Derek Zoolander.
Marc Jacobs was also named creative director of the brand in 2013.
Meanwhile Kate is no stranger to working as creative director for Japanese beauty brand Decorté.
In style: Diet Coke has previously marketed itself within the fashion world and designer Marc Jacobs was also named creative director of the brand in 2013
The new roles comes following claims Kate has her eye on another title, OBE, for her services to modelling.
She was said to be hoping to make her mark on the Queen with her prevalent role in the Pageant celebrations, as she joined other Nineties icons such as Naomi Campbell and Patsy Kensit on a bus in the parade.
According to The Sun, it’s part of her royal mission for the honour, as the publication revealed that Kate has quietly been telling friends she would ‘absolutely love’ to be given a nod in the next round of honours.
And in order to achieve it, the supermodel has been amping up her charity work, as well as making her mark on the Queen.
Donning a Union Jack jacket for the Jubilee celebrations, the model stood at the top of the open-top bus, which also featured her picture down the side, as it made its way through the capital.
Hard at work: The new roles comes following claims Kate has her eye on another title, OBE, for her services to modelling
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