Social media stars 'infuriating' fans by boasting about luxury lives
Lavish social media stars are ‘infuriating’ fans by boasting about their luxury lives while households struggle under weight of cost of living crisis, poll finds
- A survey by influencer agency Room Unlocked found people were ‘infuriated’
- Six in ten people said the ‘cash-rich lifestyles’ of influencers drive them mad
- Molly-Mae caused a stir when she said ‘everyone has the same 24 hours in a day’
Social media stars are ‘infuriating’ people by showing off their lavish lifestyles as the cost of living soars, a poll has found.
Six in ten people said the ‘cash-rich lifestyles’ of influencers are driving them mad amid huge bills, according to a survey by influencer agency Room Unlocked.
A further 24 per cent of people said the unrepresentative lives of influencers had harmed their mental health.
Alex Payne, the founder of Room Unlocked and a former Sky Sports presenter, said: ‘I don’t think it is any surprise that over half of Brits say that following the cash-rich lifestyles of influencers amidst the cost of living crisis is infuriating.
Molly-Mae previously sparked controversy for saying that ‘everyone has the same 24 hours in a day’ when discussing her success
‘As the cost of living bites, the challenge that influencers face is maintaining the support and engagement of their audience – not flaunting their wares to those [who are] struggling.’
Although the poll didn’t state which wealthy influencers are annoying people, many charge businesses for promotion and are known to post online about their expensive lives.
Love Island runner-up Molly-Mae Hague has 6.4 million Instagram followers and is considered one of the most successful influencers.
The 23-year-old, who works with fast fashion brand Pretty Little Thing, now has a net worth of £6million.
She previously sparked controversy for saying that ‘everyone has the same 24 hours in a day’ when discussing her success.
The comment was branded ‘tone-deaf’.
Six in ten people said the ‘cash-rich lifestyles’ of influencers are driving them mad amid huge bills, according to a survey by influencer agency Room Unlocked
Payne set up Room Unlocked in 2017 to tackle the problem of money-hungry social media personalities promoting brands they did not believe in.
Payne said influencers have to build trust, transparency and authenticity. As the squeeze on incomes deepens ‘the most aware’ will turn more toward supporting brands and causes they genuinely care about, he added.
Room Unlocked connects brands wanting promotion with influencers who have expressed an interest in their products, ensuring posts appear more relevant and authentic.
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