Strictly stars 'in dispute for violating BBC rules by endorsing brand'
Strictly stars Dianne Buswell and Janette Manrara ‘in dispute over violating BBC rules by endorsing dance clothing brand’
Strictly’s Dianne Buswell and Janette Manrara are allegedly embroiled in a dispute over whether they violated the BBC’s rules by endorsing a dance clothing brand.
Dincwear, a manufacturer of leggings and leotards, has been promoted by the the ballroom professionals on social media.
According to a BBC source, if its stars have breached the corporation’s standards by obtaining ‘free or reduced cost items’ in exchange for mentions, they will ‘look into it and react accordingly.’
Uh-oh: Strictly stars Dianne Buswell and Janette Manrara are allegedly embroiled in a dispute over whether they violated the BBC’s rules by endorsing a dance clothing brand
They added that third parties are also not permitted to profit from BBC programming.
However, the business advertises on its website that ’12 of the pro-stars are seen training in Dincwear’ and includes images of them wearing the brand’s clothing, some while shooting BBC rehearsals.
An insider at the BBC told The Mirror that the brand will be asked to delete Strictly references, but it is unclear whether the dancers were aware the show would be mentioned on the website.
In a post to her Instagram, Dianne can be seen wearing a Dincwear hoodie and includes the company’s username in her caption.
Controversy: Dincwear, a manufacturer of leggings and leotards, has been promoted by the the ballroom professionals on social media (Janette is pictured)
Nadiya allegedly gushed about how she ‘absolutely loves her dincwear leggings’ in another post, and even adds a link to the brand.
And It Takes Two host Jeanette plugged the brand with an Instagram Story of herself wearing Dincwear’s clothing.
Earlier this year, Karen Hauer bagged herself a commercial deal with Dincwear, creating her own branded KH leotard. The source went on to claim no rules were broken in this case.
Katya Jones, Amy Dowden, Giovanni Pernici, and Graziano Di Prima are among the other ‘Strictly stars in Dincwear’ featured on its website. It is unknown if they promoted the brand or received free merchandise.
MailOnline has contacted the BBC for comment, as well as representatives for Janette, Nadiya and Dianne.
Looking good: Earlier this year, Karen Hauer bagged herself a commercial deal with Dincwear, creating her own branded KH leotard
It comes after judge Craig Revel Horwood was thought to have upset BBC bosses for using his ‘fab-u-lous’ catchphrase in a bed advert.
He starred in an advertising campaign for the bed company Dreams in which he uses his famous line, however, it is said that Craig has breached strict guidelines by doing so.
The BBC discourages its stars from replicating their roles on the channel for personal commercial gain, with Craig’s role in the Dreams adverts seen as a conflict of interest as he often uses his ‘fab-u-lous’ catchphrase while critiquing dancers on Strictly.
In one Instagram post by the company, a blurred image of Craig lying next to a log is captioned: ‘Log’s made a new fab-u-lous friend. Can you guess who it is?’
However, BBC editorial guidelines state that any promotional work undertaken by stars should not ‘mimic or replicate their on-air roles’ for the corporation, with the rules stating this ‘includes any iconic Strictly phrases being used for commercial associations.’
After the breach was flagged to the BBC, the word was swiftly removed from Dreams’ social media post.
Oh dear: It comes after judge Craig Revel Horwood was thought to have upset BBC bosses for using his ‘fab-u-lous’ catchphrase in a bed advert
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