I spent £1,200 on 12 cans of Prime drink after travelling 25 miles just to find it | The Sun
A WOMAN spent a whopping £1,200 on 12 cans of Prime drink after travelling 25 miles just to find it.
Prime has become the first "viral drink" and is in ever-increasing demand in UK shops.
It's seen the £1.99 drink, created and marketed by YouTube stars KSI and Logan Paul, widely advertised by resellers for inflated prices.
TikTok footage showed the Sheffield woman splurging £100 each on the beverage that has caused a frenzy among Brits.
She travelled to 'Wakey Wines' in Yorkshire which became famous on social media after bottles flew off the shelves for eye-watering prices.
In the video, shopkeeper Mohammed Azar Nazir speaks to two women who tell him they have come from Sheffield.
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One says they have come to buy a 12-pack of Prime cans for £1,200 while the other purchased three bags of sweets for £80.
“You’re the first person from Sheffield to buy 12 packs of Prime, thank you very much. I mean that, thank you very much,” he tells the first woman.
Wakey Wines, which has been branded Britain’s most expensive newsagents, has even developed its own catchphrases including "Abdul come closer, Abdul go back" and "bingo bingo gala bingo".
Customers have travelled more than 100 miles to get their hands on the drink at the popular newsagents in Wakefield.
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Another TikTok video even shows a woman pay a whopping £145 for six bottles of Prime.
Other videos showed a group of girls who had travelled 133 miles from Carlisle, Cumbria, to Wakefield.
Prime has seen shoppers queuing for hours to nab the drinks containing mostly water added with vitamins and minerals, with few calories and no added sugar.
Advertised as a "hydration drink" it is also made up of coconut water but does not have any caffeine in it.
The drink is so hot among youngsters that desperate parents have travelled more than 500 miles just to get their hands on a bottle.
Supermarkets have even seen stampedes of customers and parents wrestling kids out of the way to get their hands on a bottle.
And on Facebook Marketplace, bottles are being offered for 10 times the original price tag.
One seller in Penarth, Wales, is selling Prime – Ice Pop and Meta Moon flavours – for £25 a bottle, with another in Swansea advertising it at £20 each.
Prime's popularity soared after YouTube stars Logan Paul and KSI promoted the drink around high-profile celebrity boxing bouts in the UK.
The duo came up with the idea for coconut water-based Prime Hydration after their final boxing match in 2019.
During a live stream, the pair said they wanted to "rival the biggest companies on earth" with their products – including "Pepsi, Coke, Gatorade and Powerade".
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