Martha Stewart surprised Gwyneth Paltrow mentioned her in Goop promo

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In a battle of the celebrity gift guides, the “feud” between A-list frenemies Martha Stewart and Gwyneth Paltrow is heating up for the holidays.

After Paltrow trolled Stewart in her new holiday promo for Goop, the domestic doyenne told Page Six she wasn’t aware she’d be mentioned.

“I was surprised that I was a part of her commercial and flattered that she wanted to take my call,” Stewart said.

In a “behind the scenes” video on how Paltrow selects gifts for her annual over-the-top guide, the “Shakespeare in Love” star receives an alleged call from Stewart at the end of the clip.

“Guys, I gotta take this,” Paltrow says after a male voice announces, “Martha Stewart is on the line,” and, “it sounds urgent.”

A Goop insider confirmed the mention was a “a bit of a wink” to the numerous times Stewart has shaded the brand throughout the years. For example, Stewart blasted the company’s infamous vagina candles in 2020, saying they only sold out because of “guys who are horny.”

Stewart’s worst jab, however, was in 2014, when she suggested Paltrow “just needs to be quiet. She’s a movie star. If she were confident in her acting, she wouldn’t be trying to be Martha Stewart.”

Ouch.

Stewart joked she was calling Paltrow to offer her a puffer jacket from her own gift guide.

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Stewart joked she was calling Paltrow to offer her a puffer jacket from her own gift guide.

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