Mrs Hinch breaks silence on Instagram absence as she deals with ‘personal life’

2023-04-07

Mrs Hinch broke her silence after revealing she's been facing "personal life stumbles".

The 33-year-old took to her Instagram stories to assure 4.7million followers the break is "only temporary".

She spoke to concerned fans who recently noticed less posts on her page.

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The mum, whose real name is Sophie Hinchliffe, said: "I'm sorry for not being on Instagram as often right this moment.

"It is only temporary I promise, I do really miss being on here somedays.

"I'm just going through a few personal life 'stumbles' right now and have been for the last three months.

"But all is ok and we're getting there."

She also shared a quote which read: "Sometimes closure arrives two years later, on an ordinary Friday afternoon, in a way you never expected or could have predicted.

"And you cry a little, and you laugh a little, and for the first time in a long time… you exhale. Because you are free."

It comes as Mrs Hinch reacted to her Instagram ban after fans complained about one of her posts.

She failed to make it clear she was advertising her own products' in a post on Instagram last year, according to Advertising Standards Authority (ASA).

In January 2022, the influencer posted a story featuring a notebook with the text: "If you're a little mad like me tap here for yours."

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The link took users to Amazon where they could purchase the item, with Mrs Hinch then adding: "In my own notebook of course."

But the post racked up 34 complaints as fans said it was not initially identified as an ad.

Responding to the ruling from the ASA, which said commercial intent of the post was "ambiguous", Mrs Hinch confirmed the notebook was of her own design and still available to buy in several retailers.

But the mum believed it was clear the post was an ad and that it was her own product she was promoting.

However, she said she would be happy to include "ad" within future social media posts that included links to her own products in future.

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