Pantone has finally revealed the colour of the year for 2023: Viva Magenta

2022-12-02

Think pink.

Pantone’s Colour of The Year has been announced, and Viva Magenta 18-1750 is the hue that will be taking us into 2023.

According to Pantone’s executive director, Leatrice Eiseman, it’s a colour that ‘vibrates with vim and vigor’ – and frankly, after the 2022 we’ve all had, we’re here for that energy.

Each year the colour matching company announces the year’s new shade – and it’s a very big deal.

The annual colour reveal is meant to represent and set the mood of the new year – and it trickles down into everything from fashion and homeware to nail shades.

According to Pantone, Viva Magenta 18-1750, ‘welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all’.

We can get on board with that.

And this year’s bold hue is a level up in terms of wow factor from last year’s pick, Very Peri, which was described as a ‘dynamic periwinkle blue hue with a vivifying violet-red undertone’, supposed to sum up a moment of ‘transition.’

It’s also a far cry from the joint winners of 2020 which saw a bright yellow – Illuminating – and a coal grey – Ultimate Grey – take the cake.

Leatrice Eiseman, added: ‘PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.’

Previous Pantone colour of the year selections:

PANTONE 17-3938 Very Peri
PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating
PANTONE 19-405 Classic Blue (2020)
PANTONE 16-1546 Living Coral (2019)
PANTONE 18-3838 Ultra Violet (2018)
PANTONE 15-0343 Greenery (2017)
PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016)
PANTONE 18-1438 Marsala (2015)
PANTONE 18-3224 Radiant Orchid (2014)
PANTONE 17-5641 Emerald (2013)
PANTONE 17-1463 Tangerine Tango (2012)
PANTONE 18-2120 Honeysuckle (2011)
PANTONE 15-5519 Turquoise (2010)
PANTONE 14-0848 Mimosa (2009)
PANTONE 18-3943 Blue Iris (2008)
PANTONE 19-1557 Chili Pepper (2007)
PANTONE 13-1106 Sand Dollar (2006)
PANTONE 15-5217 Blue Turquoise (2005)
PANTONE 17-1456 Tigerlily (2004)
PANTONE 14-4811 Aqua Sky (2003)
PANTONE 19-1664 True Red (2002)
PANTONE 17-2031 Fuchsia Rose (2001)
PANTONE 15-4020 Cerulean (2000)

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