Viewers left in tears by Christmas advert that’s ‘better than John Lewis’ | The Sun
IT wouldn't be Christmas without big budget, tear-jerking adverts, but it's a smaller company that's pulling the heartstrings this year.
Festive ads officially mark the start of the holiday season when they start hitting the screens – and they can often get you welling up.
But a Christmas advert filmed by Sam Teale productions in Yorkshire is beating the retailers at their own game – with some saying it's better than the John Lewis' campaign.
The ad follows a struggling, grieving dad, who has lost his wife, and is struggling to make ends meet as the cost of living soars.
It starts with a little boy being asked by his barber what he's getting for Christmas, but he replies "Santa's poorly".
The young dad is then seeing cooking a meal for his son, while just having a glass of water for himself.
READ MORE ON CHRISTMAS ADVERTS
Christmas adverts 2022: All the ads so far including John Lewis, Asda and Aldi
Emotional John Lewis Xmas ad about foster dad will have you in tears
After putting his son to bed, he puts on his coat to keep warm after switching off the lights and the heating, before breaking down in tears.
He then goes to visit the grave of his wife and is reminded of a time when they would play on makeshift go-karts as children.
Inspired by the memory, he gets to work making a go-kart for his son, and presents it to him on Christmas morning.
The ad ends with the pair visiting the graveyard and the little boy saying"Merry Christmas, mummy".
Most read in Money
Greggs reveals Christmas menu change with seven new items in shops now
Full list of bank branches closing this month including Barclays and Halifax
Tesco makes massive change to Clubcard scheme as part of major revamp
Thousands of energy customers start receiving £150 free cash support
The words "the magic of Christmas is made, not bought" then flash up on the screen.
The ad has received more than six million views on Facebook and has been flooded with comments.
One person said: "Forget John Lewis, Tesco, whoever. This is the Christmas advert of the year this year.
"Absolutely beautiful, I'm sobbing. Well done to everyone involved."
While another said: "The best and most true Christmas advert I've seen so far."
And a third said: "Oh my goodness, that is hard to watch. Fabulous message though."
It comes after the release of this year's John Lewis advert explores the foster care system and seeks to raise awareness of vulnerable children around the UK.
In the new 90-second clip, a middle-aged man struggles to master the skill of skateboarding, taking a few falls along the way.
But before long we see a social worker standing at his front door with teenager Ellie, who is waiting anxiously to enter her new foster home, with a skateboard in her hand.
It ends by saying: “Over 108,000 children in the UK are in the care system.
“We’re making a long-term commitment to support the futures of young people from care.”
The John Lewis Christmas ad is widely considered the major advertising event of the year – and signals that the run up to the festive season has begun.
Read More on The Sun
Inside China’s eerie abandoned knock-off Disneyland with half finished castle
I’m a savvy mum and make Christmas dinner for £2.50 a head – here’s my list
On a lighter note, Asda's Christmas advert sees the return of Buddy the Elf, a whole 19 years after Will Ferrell played the character in the 2003 film Elf.
And Alison Hammond plays a fussy royal countess in this year's Sainsbury's festive advert.
Source: Read Full Article