We’re Inching Closer to Renaissance Visuals With Beyoncé’s New Tiffany & Co. Campaign

2022-10-04

Still waiting on Renaissance visuals? Here’s a little something to hold you over.

Beyoncé stars in Tiffany & Co.’s new “LOSE YOURSELF IN LOVE” campaign video, a flashy, disco-inspired clip set to her track “Summer Renaissance.” With its dance floor setting, luxurious wardrobe (styled by Marni Senofonte and Patti Wilson), and high energy, it’s the closest thing we have yet to a music video from the singer’s Renaissance era.

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The Mark Romanek-directed visual was inspired by Studio 54, much like the album itself, which is soaked in disco and house influences. In fact, “Summer Renaissance” interpolates Donna Summer’s 1977 hit “I Feel Love,” making it the perfect soundtrack to the Tiffany ad celebrating self-love and individuality. Joining Bey in the lively club are 90 cast members, dancing to choreography by Fatima Robinson.

You’ll catch the well-dressed guests wearing Tiffany & Co., but of course, the star shines the brightest in a whole range of jewels. Beyoncé wears a Tiffany Setting engagement ring in platinum with a round brilliant diamond of over 10 carats, along with pieces by renowned Tiffany & Co. designer Jean Schlumberger. She’s also wearing a custom Tiffany HardWearnecklace, which was made just for the campaign and will be available to shop.

This marks the latest of Beyoncé’s collaborations with Tiffany & Co., following her and husband Jay-Z’s tandem starring roles in the brand’s “ABOUT LOVE” campaign last summer. The company has also launched the Tiffany & Co. About Love Scholarship Program to support the couple’s charitable arms, BeyGOOD and the Shawn Carter Foundation, and pledged $2 million in scholarships to students studying creative fields at HBCUs.

Beyoncé’s Renaissance dropped on July 29 and debuted at number one on the Billboard charts, marking also the biggest debut made by a woman this year. As for the album’s official music videos, the wait continues.

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