Netflix launch erotic boutique with sex toys on sale in return for dark secrets

Netflix is opening up an erotic boutique with sex toys for sale – but customers must pay with a dark secret rather than cash.

To tie in with the launch of saucy new series Obsession, the streaming giant is opening a pop-up store in London later this week full of luxury lingerie brand Coco de Mer's products.

Up for grabs will be vibrators and other sex toys, lube, candles, bondage kits and even more – a perfect nod to Obsession, which features characters exploring an affair through BSDM.

READ MORE: Obsession star loved filming bondage sex scenes with Richard Armitage for Netflix show

However, rather than an expensive price tag, customers pay by sharing one of their darkest secrets.

The items with a higher price will require a more scandalous secret to be shared.

Don't worry, though, as all secrets are shared anonymously. Visitors will have to sign a release form so their secrets can be shared in the boutique, on social media and on Obsessionsecrets.co.uk.

Obsession launches today on Netflix (April 13), with viewers set to experience a BDSM relationship between a woman and her father-in-law.

Starring Happy Valley star Charlie Murphy as Anna Barton and Richard Armitage as William, viewers will delve into Anna's red, leather-bound diary, filled with her deepest secrets and sexual desires.

The duo embark on a sordid affair, using BDSM and Anna's sexual desires in the process.

Similarly, visitors to Netflix's immersive pop-up will be invited into Anna's world of play, with actors dressed as the character adding to the environment.

"Anna" will ask them to agree to a list of rules, which is inspired by her dominant-submissive role in the steamy series.

They will then move through to a diary room covered in red for them to scribe their own secret in Anna's diary.

And if the mood takes them, they can take part in a role play of a scene in a bedroom made to look like that of a Parisian hotel, before taking a photo in Netflix's Ribbon Room.

After the experience, visitors will be handed their item wrapped in Obsession packaging, and Shibari bondage rope.

Staff members will also be trained by Coco De Mer to make sure they can provide top knowledge on products and pleasure.

The Obsession Erotic Boutique pop-up will be open to the public (aged 18+) on April 14 and 15 from 11am to 7pm at 15 Bateman Street, London, W1D 3AQ.

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