This Morning's ‘tone-deaf’ game Spin to Win featured as propaganda on Russian TV

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This Morning’s controversial game Spin to Win, which angered viewers for offering to pay a contestant’s energy bills as a prize, has been used as part of Russia’s propaganda machine.

The segment saw hosts Phillip Schofield and Holly Willoughby spin a wheel of fortune, with viewers given the chance of winning prizes including £1,000 in cash or their energy bills paid.

With the cost-of-living crisis seeing households struggling, Spin to Win was widely condemned for making ‘careless entertainment’ out of hardship on social media.

Despite the backlash, the game reappeared on the following episode of This Morning on Tuesday, with fans enraged to see the bills prize hadn’t been scrapped.

Instead, it had been upped to cover the cost of a contestant’s entire household bills, albeit only up to the value of ‘£3,000’, according to Phillip, 60. 

‘Badly done, graceless, prickly and tone-deaf,’ a viewer described Spin the Win.

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