Anheuser-Busch has lost $15.7 BILLION in value since Bud Light drama

Anheuser-Busch has lost a staggering $15.7 BILLION in value since Bud Light controversy began – as rivals add $3.2b to their value and experts warn of beer SHORTAGE

Bud Light’s parent company Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with transgender-influenced Dylan Mulvaney.

Since April 1, the company has consistently been dropping down the rankings, with experts saying it ‘just keeps getting a little worse each week’.

But their competitors have added $3.2billion in market value to their brands in the same time.

Molson Coors, which owns Coors Lite, has seen a increase of $2.2billion market value, around 20 percent, while Heineken has a spike of $1billion – an increase of 1.7percent. 

It comes after JPMorgan said that Anhauser-Busch earnings will decline 26 percent in the US this year.

Since April 1, when Mulvaney posted the ad with Bud Light,  the company has consistently been dropping down the rankings, with experts saying it ‘just keeps getting a little worse each week’

‘We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,’ the analysts said on Tuesday.

The expected decline in earnings, before interest and tax, will follow a 12 percent drop in volume and a 10 percent decline in sales.

Source: Read Full Article