Apprentice star's ice cream business is going under

Apprentice star David Stevenson’s ice cream business is going under because it was no longer ‘sustainable’ after struggling during Covid lockdowns

• David Stevenson, 33, was a contestant on the hit BBC reality show back in 2015 
• He set up Alaskan Ice five years ago, but there’s now a proposal to strike firm off
• A spokesperson blamed the impact of the pandemic for company’s recent woes

A former Apprentice star’s ice cream parlour business is going under due to supply chain issues during Covid lockdowns, a spokesperson has confirmed.

David Stevenson, 33, who was a contestant on the hit BBC series in 2015, set up Alaskan Ice five years ago, but there is now a proposal to strike the company off, with no accounts filed to Companies House since 2020.

The documents are listed as ‘overdue’, as is Alaskan Ice’s confirmation statement, with the last one filed some two years ago.

Alaskan Ice has 14 branches nationwide, selling ice cream sundaes for £5.50 and milkshakes for up to £4.50, as well as a selection of muffins and cookies.

David Stevenson, 33, set up Alaskan Ice five years ago, but there is now a proposal to strike the company off, with no accounts filed to Companies House since 2020

The 33-year-old appeared on the Lord Sugar show in the 11th series and cited Elon Musk as his business inspiration

Another one bites the dust: Mr Stevenson found himself in the taxi home in week eight of the show in 2015

A glossy video from Mr Stevenson himself – who is the only person listed as an officer of the company, as managing director – also encourages other entrepreneurs to open franchises.

However, sources close to the telly hopeful say the business has struggled since the pandemic and that Mr Stevenson is now instead turning his attention to working in the entertainment industry and other business interests.

The 33-year-old appeared on the Lord Sugar show in the 11th series and cited Elon Musk as his business inspiration.

Mr Stevenson, of Nottingham, boasted that he and show supremo Sugar would be perfect business partners.

The cocky entrepreneur said: ‘Me and Lord Sugar will work together because you’ve got age and beauty and those two go hand in hand all the time. Sugar’s got the age and I certainly am beautiful.’

But he was fired in week eight of the show after bungling a task to plan children’s birthday parties.

In his cringeworthy audition tape, Mr Stevenson compared himself to Martin Luther King, saying: ‘And the reason being is the man said ‘I have a dream.’ And I’ve got a dream too.’

The tweed-wearing candidate added: ‘And the dream is to change the world within business. He had a dream, he wanted to change things for the world for the better.

‘I want to change things in the world for the better. So here’s to Martin Luther King.’

Alaskan Ice has 14 branches nationwide, selling ice cream sundaes for £5.50 and milkshakes for up to £4.50, as well as a selection of muffins and cookies

Mr Stevenson, of Nottingham, boasted that he and show supremo Sugar would be perfect business partners

Mr Stevenson is now instead turning his attention to working in the entertainment industry and other business interests

One of his blunders on the BBC show was trying to flog fisher fingers to a vegan shop owner, in Camden, North London.

He was fired by Lord Sugar after his three teammates turned on him during a party planners task.

He was in charge of merchandise but blundered with a printed T-shirt order.

A spokesperson for Mr Stevenson said: ‘Alaskan Ice became an instant hit after its launch and grew rapidly.

‘But due to unforeseen circumstances with the market changing and supply issues during Covid lockdowns unfortunately it was no longer sustainable’.

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