Canadian town slammed over 'gross' new $30k tourism campaign

Show us your Regina’: Canadian town is slammed over ‘gross’ new $30k tourism campaign mocking fact city’s name rhymes with vagina

• The campaign rebrand was unveiled on Thursday to the horror of its residents
• Campaign CEO Tim Reid apologized for the uproar it caused 

A Canadian town has been slammed over a ‘gross’ new $30k tourism campaign titled ‘Show us your Regina,’ mocking fact the area’s name rhymes with vagina.

Residents of Regina, the capital and second largest city of Saskatchewan, located 100 miles north of the US border, were horrified when the campaign rebrand was unveiled on Thursday.

Many claimed the slogans – ‘Show us your Regina’ and ‘The city that rhymes with fun’ sexualizes the city. 

The campaign’s CEO apologized for the uproar it caused and the tourism organization’s website immediately scrapped the merchandise being sold.

‘I want to start by apologizing, on behalf of myself and our team, for the negative impact we created with elements of our recent brand launch,’ Experience Regina CEO Tim Reid said in a statement on Sunday.

He admitted, in part, that they ‘crossed the line on some of the poking fun at ourselves around our city name.’ 

The $30,000 rebrand campaign ‘Show Us Your Regina’ was not well received by the locals  

Experience Regina CEO Tim Reid (pictured) apologized for the uproar it caused and issued a statement on Sunday

Residents of Regina, the capital and second largest city of Saskatchewan, located 100 miles north of the US border. The nickname is ‘The Queen City’ because it was named after Queen Victoria

Cheryl Stadnichuk was ‘incredibly disappointed and appalled’ by the campaign, The New York Post reported. 

‘The slogans associated with the campaign, however, are misogynist and objectify women’s bodies,’ she said.

Former tourism board member Kristen McLeod said, ‘it’s sexualizing the city when it isn’t necessary.’

Some were so appalled by the horrid rebrand they are calling for Reid to resign.

Many went to Twitter to express their gripe about the new slogans.

‘Makes Regina a laughing stock. Who thought making a campaign for Regina tourism to say this was ok,’ one person wrote.

Another said,  ‘Would we engage school children with this messaging? I also ask, do we want men harassing women in bars chanting ‘Show us your Regina?”    

Others said: ‘Do better. This is pathetic and disgusting,

As another chimed in: ‘Of course a man would be in charge of this joke of a campaign.’ 

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