Funeral director's advert on the window of Queen's hearse removed

Funeral director’s advert on the window of the Queen’s hearse is removed WHILE her coffin is driven from Balmoral to Edinburgh

• The late Queen’s hearse was spotted with the funeral director’s logo on it
• The large William Purves sticker was seen as the car left Balmoral this morning
• The funeral director’s website crashed as hundreds went to visit its online page
• By the time the hearse reached Edinburgh it had been mysteriously removed  
• Full coverage: Click here to see all our coverage of the Queen’s passing

The funeral director’s carrying the Queen’s oak coffin from Balmoral to Edinburgh earlier today were faced with a blunder when eagle-eyed Royal watchers noticed its logo on the window of the hearse.

A large sticker with the name of the undertaker William Purves was spotted as the vehicle left the Royal Scottish estate around 10 am this morning.

By the time the hearse arrived in the Scottish capital, however, the advertisement had been mysteriously removed.

The car had stopped at least once on the journey through Scotland to give the driver a rest, where the sticker was likely removed.

The funeral directors said that the logo had been removed at the ‘earliest opportunity’ to ‘redirect’ attention to the late Queen who died at Balmoral on Thursday afternoon.

The hearse carrying the late Queen Elizabeth II was spotted leaving Balmoral with a sticker advertising the funeral directors William Purves on its window. By the time the cortege reached Edinburgh the logo had been removed 

By the time the Queen’s coffin had arrived in the Scottish capital, to thousands of mourners lining the streets, the logo had been removed from the window. The undertaker’s said it took the ‘first opportunity’ to ‘redirect’ attention towards the late Queen

The inappropriate ad had caught the eyes of some of those millions of those watching the 175-mile cortege that travelled through Aberdeenshire, Aberdeen, Angus and Tayside before reaching Edinburgh.

The undertaker’s website later crashed as hundreds flocked to the site, causing it to crash and an error message to appear.

The site is now up and running for people to visit. Upon entering the website it reads: ‘When you place your trust in William Purves you can expect the highest standards of professionalism, compassionate care and a truly distinct service.

Those trying to visit William Purves website after seeing the logo on the Queen’s hearse were met with an error code after its site crashed 

‘Whatever you need, whatever your plans, lean on our experience, wherever and whenever you need us.’

The funeral director said it had been involved in the cortege and as arrangements are still ongoing they cannot be discussed in specific detail.

The spokesperson for William Purves added: ‘It was a heavily rehearsed and meticulously planned event with all parties including the hearse and funeral directors under lord chamberlains authority.

‘We received a high volume of attention as soon as the hearse left Balmoral and we took the first opportunity we could to redirect the attention to Her Majesty – it’s not about us, it’s about her Majesty.’

The late Queen’s coffin has been laid to rest overnight in the Throne Room at the Palace of Holyroodhouse.

Thousands of people turned out as her coffin was transported from Balmoral Castle to the Palace at Holyroodhouse on Sunday afternoon

Vice Admiral Timothy Laurence, the Princess Royal curtseying, the Countess of Wessex and the Duke of York stand as the coffin of Queen Elizabeth II, draped with the Royal Standard of Scotland, completes its journey from Balmoral to the Palace of Holyroodhouse in Edinburgh

The royal procession led by the hearse had travelled for nearly six hours across the 180-mile journey from Balmoral to Edinburgh, after crossing over the River Forth via the Queensferry Crossing at around 4pm. 

The hearse bearing the Queen’s coffin then arrived at the Palace just before 4.30pm, where it was received by Prince Andrew , Prince Edward and his wife Sophie, Countess of Wessex. 

Tomorrow, King Charles and Camilla, Queen Consort will visit Edinburgh and join his other siblings walking behind his late mother’s coffin when it is moved from the Palace to St Giles’ Cathedral. At 7.20pm, the monarch will hold a vigil at the late Queen’s coffin with other members of the Royal Family.

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