Fury at Sainsbury's for selling 'nude' crop tops for children
Fury at Sainsbury’s for selling ‘nude’ crop tops for children aged four to six which are compared to Kim Kardashian’s ‘Skims’ range
- One mum said she ‘couldn’t believe what I was seeing’ upon spotting the clothes
- She compared them to Kim Kardashian’s lingerie range which is aimed at adults
Sainsbury’s has been criticised for selling ‘nude’ crop tops for children as young as four years old.
The nationwide retailer has come under fire for offering the strappy tops for kids aged four to 14 which have been compared to Kim Kardashian’s Skims range.
The items are available from £5.50 for two in its Tu clothing department, with its website describing them as ‘super stretchy, ribbed crop tops’ which provide an ‘extra layer ready for autumn chill’.
By comparison Kardashian’s bralettes are part of the US TV reality star’s lingerie range which are aimed at adults.
One mother who spotted the crop-tops in Sainsbury’s said it is ‘basically a bra for a four-year-old’.
The crop top has been described as ‘basically a bra for a four-year-old’ by one furious mother
The item is sold by Sainsbury’s in its Tu clothing department for as little as £5.50 for two
She told The Sun: ‘I couldn’t believe what I was seeing. It looked like it had come straight out of Kim Kardashian’s Skims range.
‘I cannot think of a single occasion when a child so young would need to wear a nude bralette. Little girls wear vests.’
A Sainsbury’s insider told the publication the items were popular with parents looking for ‘practical cover-up solutions without an emphasis on support at this age’.
Tu told the Sun: ‘Customer feedback is very important to us and we have not had any feedback like this from our customers.’
MailOnline has contacted Sainsbury’s for comment.
Previously Sainsbury’s was blasted by one shopper after they spotted a sports bra aimed at young girls on display at one of its stores.
Connor Tapp found the item on a children’s mannequin marketed towards pre-teens, Plymouth Live reported.
He told the publication: ‘Products like this shouldn’t be aimed at young girls. It is so inappropriate.
‘I wouldn’t want my daughter, if I had one, wearing this.’
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