Mia Khalifa mocks those fuming over controversial name of her new brand

Mia Khalifa has hit out at fans criticising her over the name of her new jewellery line.

The PornHub legend, 30, announced the launch of her long-awaited brand, Sheytan, on Monday (July 10) after months of speculation.

The star said she was "bursting with pride" before unveiling her new line of body chains, ankle bracelets and necklaces, which are now available for pre-order.

READ MORE: 'Overjoyed' Mia Khalifa jokes she's 'getting an abortion' before 'cheeky devil' launch

But some took issue with the name of the brand, which translates to "devil" in Mia's native language, Arabic.

It's not the first time the brunette beauty has come under fire for the controversial choice of name, with one fan previously writing: "Lol so you're going to ignore the fact that Arabic is such a huge part of Islam? Why not name [the brand] Diabla then?"

Others criticised the star for being "obsessed with Islam".

Taking to TikTok, Mia was quick to shut down the criticism in a video subtitled: "Arabs losing their mind over naming my jewellery brand 'Diabla' in Arabic."

The adult filmstar, dressed in a hot pink robe, could be seen mouthing the words: "And shout out again to all those people who hate my guts, but are sitting in a quiet place listening to my show, you are obsessed and sick.

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"Shout out to everybody who’s made a fake page just to stare at me and spy on me, you are obsessed and sick.

"Okay? Okay."

The video, captioned: "THE SHEYTAN WORLD IS OUR PLAYGROUND," has been viewed more than 226k times and received more than 20k likes at the time of writing.

Fans also rushed to the comments to pile on the support for Mia, with one writing: "It’s a beautiful jewelry just like you, love!"

Another chimed in: "love the collection."

Meanwhile a third enthusiastic fan took to Twitter to show their admiration for the label's bold name.

"Sheytan meaning devil oh this is c**t as f**k yeah I’m gonna need one of these," they wrote.

Mia's brand made headlines recently after she said fans in Russia would not be able to order from the jewellery line as a form of protest against the war in Ukraine.

The former porn star took to Twitter to reveal that the Eastern European country will not be receiving shipments of the new product.

The X-rated influencer previously declared Israel would also be excluded from the list of countries the brand would ship to, writing: "We ship globally EXCEPT to Israel until their stance on apartheid changes- however, occupied Palestinian Territories are included with free shipping."

She then chimed in: "We don’t ship to Russia either."

Mia previously explained her jewellery line was inspired by belly dancers from the 1930s and 40s.

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